According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click on ads in English compared to other minority races. So I ask myself, is Hispanic targeting for me? Here's what I found out: There are … [Read more...] about Hispanic Targeting with Spanish Speaking Ads – Is It For You?
Search Results for: Google Ads
Let Google Write Your Ad Texts! Now in Beta.
Google AdWords has a new feature in the tools section for ad text ideas, under 'Ad Text Ideas (beta)'. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your product or service in as much detail as possible, and AdWords will give you suggestions for your ad text. People who are new to Google Adwords may find this useful when … [Read more...] about Let Google Write Your Ad Texts! Now in Beta.
Google Global Firefox Extension is Your Friend
Last week I posted a note about Google's AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at … [Read more...] about Google Global Firefox Extension is Your Friend
Google’s Ad Preview Page is Your Friend
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you from impression fraud (whether you realize it or not). However, there is one bit of information presented in Inside AdWords' post that is very helpful (for me, at … [Read more...] about Google’s Ad Preview Page is Your Friend
Google’s Search Query Performance
Last week Google unveiled yet another exciting reporting function for AdWords: Search Query Performance. This report provides the actual search queries that triggered ads (and received clicks) on the Google network. Advertisers can break the information down with the usual metrics like clicks, impressions, CTR, etc. But what makes this report really special is that it … [Read more...] about Google’s Search Query Performance
Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually delved into the process I quickly realized that I had completely missed the point. Initially, I saw this beta test as just … [Read more...] about Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual keyword, and the pop up read: "The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your … [Read more...] about Are Your Google Keywords Actually Active?
Google Apps Invitation Distributed to AdWords Users
I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts the new programs (email, calendar, spreadsheet, etc) and offers … [Read more...] about Google Apps Invitation Distributed to AdWords Users
Power up your Demand Gen campaigns with new AI features
Demand Gen campaigns were brought out last year by Google. Their purpose was to allow advertisers to “to help put your potential customers into a purchase mindset,” while they’re engaging with more visual and immersive digital platforms, including YouTube, Discover and Gmail. Unlike the majority of Google’s ad inventory which are based on locating, identifying and … [Read more...] about Power up your Demand Gen campaigns with new AI features
How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
How to Best Leverage DSAs with Search Campaigns
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google Ads account, you should definitely consider introducing a DSA campaign into the mix. Google’s DSAs are an easy way to quickly and efficiently scale traffic to your site while offering a glimpse into new keyword … [Read more...] about How to Best Leverage DSAs with Search Campaigns
Multiple CID Madness: Managing One Client Over Many Accounts
As we approach the 20 year anniversary of the first Shrek film, it might be difficult to remember that the film was quite acclaimed in its time. Now remembered for ushering in a trend of animated films prioritizing crass pop culture references over genuine pathos, Shrek actually competed for the Palm d’Or and won the first-ever Oscar for Best Animated Feature. And while the … [Read more...] about Multiple CID Madness: Managing One Client Over Many Accounts
