1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
Search Results for: Most Influential PPC
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year's contest has now concluded. Watch this blog later this week for the final list of 25! After last year's Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our readers didn't get a chance to help craft the list. Message received! This year, we opened the nomination process to suggestion from you, our … [Read more...] about Vote For The PPC Experts You Want in Our Top 25!
Who’s the Best PPC Manager? Best PPC Software? You Decide.
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next week (around noon EST), so make sure to jump on this competition as quickly as you can. What better way to spend some time on the day that … [Read more...] about Who’s the Best PPC Manager? Best PPC Software? You Decide.
Dissecting a Taboo: Phone Numbers in PPC Ads
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or "flavors" that can affect the outcome of your click-through-rates and conversion rates. Along with this wide world of ad text possibility also comes a flurry of disagreement on tactics. Today … [Read more...] about Dissecting a Taboo: Phone Numbers in PPC Ads
[New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you … [Read more...] about [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
More about this Webinar What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the … [Read more...] about On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
Hero Conf’s First Speaker Diversity Report
Gender, Role, and How We’re Trying to Build a Diverse Speaking Slate We’ve written previously about how we’d like the speaking slate at Hero Conf to more accurately represent the industry and the unique needs of our audience. We’ve been as blatant as to ask specifically for more pitches from the countless talented women and brand experts working in PPC. These are important … [Read more...] about Hero Conf’s First Speaker Diversity Report
An Interview With Beyond The Paid’s Melissa Mackey
Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Her blog, Beyond The Paid, showcases her views and opinions from over 10+ years in the industry. She guest blogs for top industry sites and is a regular speaker at search marketing conferences. She was also recently named 14th on our annual Top 25 Most Influential PPC Experts list. You can follow … [Read more...] about An Interview With Beyond The Paid’s Melissa Mackey
Flash Series Confirmation: The Bing Ads Intelligence Tool
You're All Set! You're now registered for our Flash Series 20-minute webinar, The Bing Ads Intelligence Tool. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Top 25 Most Influential PPC Experts in 2015 Microsoft Announces New Levels … [Read more...] about Flash Series Confirmation: The Bing Ads Intelligence Tool
Hero Conf Advisory Board
Mission and Purpose Our Hero Conf advisory board provides invaluable new ideas, feedback and opportunities for us to grow our event and ensure that the quality of our conference content is upheld. The board endeavours to inspire the team who bring Hero Conf to life. The board members seek out new ways for Hero Conf to improve with each conference … [Read more...] about Hero Conf Advisory Board
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit - usually with Google leading the charge. With these constant changes, updates, and shifts in the industry, how are marketers … [Read more...] about Visual Search – Could It Be The Next Big Thing?
