Though PPC Hero saves people in pay-per-click emergencies all over the world, he has a special place in his heart for the U S of A! He's celebrating with us today as we celebrate our freedom and independence. Happy 4th of July from all of us at PPC Hero! … [Read more...] about Happy 4th of July from PPC Hero!
Search Results for: PPC
How To Effectively Capture Offline PPC Lead Conversions
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. Mongoose Metrics provides online marketers with data about which marketing efforts drive phone calls. —————- The beauty of PPC advertising is the ability it gives you to accurately track lead conversions and associate them with specific … [Read more...] about How To Effectively Capture Offline PPC Lead Conversions
EXCELlent Series: Projecting PPC Account Performance In Excel
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we'll be looking at how to use excel to project PPC account performance. If there was one tool I wouldn't want to do PPC without it's the Projection Worksheet (PW), lovingly referred to here as … [Read more...] about EXCELlent Series: Projecting PPC Account Performance In Excel
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management, and everyone ends up developing a personal style and tricks. If you haven’t read the original post, here are my top 5 tips for PPC managers. It included … [Read more...] about EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns. So whether you're wondering if your mobile website is set up … [Read more...] about Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
EXCELlent Series: Using Excel To Boost PPC Performance
Love and marriage, love and marriage, goes together like Excel and pay-per-click... ok so maybe that's not exactly how the song goes, but if Excel was around in 1950's I'm sure 'Ol Blue Eyes would have been singing those words. As PPC account managers, we spend most of our day in Excel sorting and summing and doing just about anything else we can to PPC data. You truly can't … [Read more...] about EXCELlent Series: Using Excel To Boost PPC Performance
How To Increase Your PPC CTR – It’s Staring You Right in the Face!
Today we have a guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. —————- Clickthrough Rate (CTR) is an extremely important factor when managing your Pay Per Click accounts. The main focus of the advertiser is to gain a high number of qualified, targeted clicks to their site therefore … [Read more...] about How To Increase Your PPC CTR – It’s Staring You Right in the Face!
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
In this episode of Ticker Tuesday, we'll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we've got a solution for you! https://www.youtube.com/watch?v=fGJwFuZDbA8 Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday: Ticker Tuesday 1: Making … [Read more...] about Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
PPC Management For Large Accounts
Let's say you've just picked up a new PPC client. Let's say they have an eCommerce site with dozens of targeted demographics. Now let's add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven't even mentioned their $40,000 monthly budget yet! Okay. Take a deep breath. … [Read more...] about PPC Management For Large Accounts
Best Dressed PPCer Contest!
There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown their great fashion sense throughout the years, but now they'll be inspired by the fashion choices of our readers! If you think you have great PPC style, or just want an … [Read more...] about Best Dressed PPCer Contest!
