In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution for you!
Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday:
In Part 2 on our series on bidding, we discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals.