In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution for you!
VIDEO Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday: Ticker Tuesday 1: Making Good PPC Accounts Great In this episode of Ticker Tuesday, we give you 4 tips that will help clean up your account and get it ready for the pay-per-click big time. Ticker Tuesday 2: Bidding Strategies, Part 1 In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids, and when to decrease them. Ticker Tuesday 3: Bidding Strategies, Part 2 In Part 2 on our series on bidding, we discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. Ticker Tuesday 4: Understanding adCenter’s Quality Score In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and how it differs from Google AdWords’s Quality Score. Ticker Tuesday 5: Setting Up Data Feeds In Google Merchant Center In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center.