We've heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There's a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future looks like with it, and the trends. But has anyone asked YOU how it's impacting your advertising? We've partnered up with Fred … [Read more...] about New Survey! How Has Machine Learning Impacted Your PPC?
Search Results for: PPC
How to Fuel Cross-Channel Growth with PPC
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC. Nor is there any magical lever to pull that lets us drive cross-channel conversion. But we can dream, right? In the meantime, our experts have some fantastic tips for how to design your campaigns to break PPC out of its silo and use it to fuel growth across your … [Read more...] about How to Fuel Cross-Channel Growth with PPC
A Different Way to Think About PPC Ad Copy
There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the major shift from two ads split tested to now a Google recommended 3 to 5 ads in each ad group. That means a lot more characters that we get to play with, a lot more ideas that we can use but are you … [Read more...] about A Different Way to Think About PPC Ad Copy
Free PPC Training for the Noobs at Your Agency
Got a new employee at your company that would benefit from PPC training? Have them check out Hanapin's new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid … [Read more...] about Free PPC Training for the Noobs at Your Agency
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Hello PPC nerds & nerdettes! In this post, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this. Before I begin, if you’re … [Read more...] about YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Turn Your PPC To-Do List Into a Digital Strategy
Finding the time to work on a strategy with an ever growing task list is a day to day struggle in digital marketing. This challenge is particularly prevalent in paid search where many of our levers are tactically based. Following a few simple steps the tactics that manifest on your to-do list can set the stage for your strategy and help you become more efficient. Start with a … [Read more...] about Turn Your PPC To-Do List Into a Digital Strategy
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in which you've chosen to work. I was ruminating on my early days working in digital marketing and the stress it brought me learning the ropes. I started in 2012, though the first time I encountered the … [Read more...] about PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
New Jobs Posted on PPC Hero’s Job Board!
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. Here's a brief look at some of the positions available: ArcBest Fort Smith, AR Role: Lead Paid Search Analyst We are looking for a Lead Paid Search Analyst to join the ArcBest team. As a … [Read more...] about New Jobs Posted on PPC Hero’s Job Board!
Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. When we focus on generating leads, we often say (hopefully), “Look! I have increased your leads 20% YoY!”. But what is happening to those leads? Last fall I tested Lead Form Ads for … [Read more...] about Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
PPC Math Made Easy
Is the math aspect of PPC your least favorite part of your job? Does the mere mention of the word “algebra” anxiety-inducing? Are you not a “numbers person”? Or maybe you’re just a PPC newbie and you’re wrapping your head around what all of the numbers and metrics mean. Fear not, friends. PPC Hero is here to help. In today’s post, we’ll walk through some handy PPC equations … [Read more...] about PPC Math Made Easy
Top Ways To Improve B2B PPC Performance
The first few months managing a B2B account I struggled. I could not understand the lifecycle of the customer, I could not grasp the client’s goals, and I did not understand how the account was structured. Further into management, I started to lose account efficiency because of my lack of understanding; I couldn’t even keep the client’s previous performance before I took over … [Read more...] about Top Ways To Improve B2B PPC Performance
3 New Jobs Posted on the PPC Hero Job Board
3 new jobs have been posted to PPC Hero's Job Board, including new positions open at Wise Bread, Effective Spend, and MicroSeismic Inc. Here's a brief look at some of the positions available: Wise Bread Nationwide Telecommute | California Role: Digital Marketing Specialist - Telecommute Award-winning personal finance website Wise Bread is looking for a data driven, analytical … [Read more...] about 3 New Jobs Posted on the PPC Hero Job Board
