Our Call to Speak is RE-OPEN. This month we sent out the exciting announcement that we are returning to Austin for Hero Conf 2021, June 2-3. Sign up to stay updated if you didn't receive our email! On a less proud note, when examining our initial speaker lineup, we realized there was a group of people entirely missing, and other groups vastly underrepresented. Only 10% … [Read more...] about Hero Conf is Changing for the Better
Search Results for: PPC
Early LinkedIn Conversation Ads Results
Hello, my dedicated followers! In this post, I’ll talk about the new ad type for LinkedIn, Conversation Ads! I’ll also give a brief update on some early test results I’ve seen in testing this new ad type. Thrilling stuff, to be sure. Conversation Ads: What Are They? Conversation Ads, according to LinkedIn, allow you to start conversations with professionals and … [Read more...] about Early LinkedIn Conversation Ads Results
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
The Guide To Google Ads’ Reach Planner
Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs. I have personally used the tool for projection presentations a number of times now and the media plans the reach planner outputs are well-received by clients. Generally, the projections are decently … [Read more...] about The Guide To Google Ads’ Reach Planner
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
How To Navigate Google Optimize – A Free Website Optimization Tool
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion … [Read more...] about How To Navigate Google Optimize – A Free Website Optimization Tool
When Should You Use Google’s Conversion Action Sets?
When a customer completes an action on your website that you’ve identified as valuable, you call it a conversion. Conversions could be phone calls, content downloads, form fills, transactions, etc. Within Google Ads, you have the ability to create as many “conversions” as you deem necessary for your business. But how do you align each conversion type with its respective … [Read more...] about When Should You Use Google’s Conversion Action Sets?
Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here … [Read more...] about Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
