Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
Search Results for: PPC
PPC Newsflash: The End of Average Position
You may have seen Kamlyn's blog post yesterday about how Google is sunsetting average position. Don't freak out just yet. Join our experts Kelsey Hadaller and Jeff Allen on the latest episode of PPC Newsflash, happening TODAY at 2:00pm EST. We’ll sort out what this newest update means in the digital marketing world that is increasingly shifting focus from average position … [Read more...] about PPC Newsflash: The End of Average Position
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the circumstances, it means you have to start over and build a … [Read more...] about Who Owns Your PPC Ads Account?
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I wrote this for you. Facebook Messenger marketing with … [Read more...] about Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The PPC Hero Summit is exactly 2 weeks from today. And I'm happy to announce that giveaways we're doing throughout the event include … [Read more...] about PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
PPC Client Account Revenue Pressures
All businesses want to make money - it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are held accountable for revenue growth goals from digital marketing. And with … [Read more...] about PPC Client Account Revenue Pressures
Aligning PPC Tactics & Strategy for Success
Life moves fast in the world of digital marketing. Account managers and in-house PPC experts are forced to balance and array of projects, meetings, optimizations, etc. on any given week. The whirlwind of day-to-day tasks can easily make the overarching direction of your marketing strategy unclear. Clients and decision makers need a clear understanding of the status and … [Read more...] about Aligning PPC Tactics & Strategy for Success
PPC Conversion Tracking
Did you know that nearly 70% of all PPC traffic isn’t properly tracked? Shocking, right? Actually, I made that up. But could you imagine if that was true? It’s thoughts like that which keep me up at night. Now that I may or may not have your undivided attention, I would like to take a moment to talk about the always important, yet often frustrating, conversion tracking. To be … [Read more...] about PPC Conversion Tracking
The #1 Way to Take Your PPC Strategy from Average to Expert
While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and being … [Read more...] about The #1 Way to Take Your PPC Strategy from Average to Expert
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job, then this is an event for you! The Summit features popular marketing speakers including Jeff Allen, Larry Kim, … [Read more...] about Announcement! The 2019 PPC Hero Summit is March 6th
How to Organize a Successful PPC Audit
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we can just poke through an account’s settings, list high CPL keywords, recommend some … [Read more...] about How to Organize a Successful PPC Audit
PPC Investigative Report: What Are APIs?
Today’s investigative report takes a look into the million-dollar question: What is an API? For those unsure what an investigative report is (other than a fantastic song from GZA’s Liquid Swords album), an investigative report can clarify your thinking and even uncover additional questions that provide new insights into a case. I chose to define this because this blog post … [Read more...] about PPC Investigative Report: What Are APIs?
