Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do you know if your target audience thinks … [Read more...] about Measuring YouTube Success with Brand Lift Study 2.0
Search Results for: PPC
Expand Your Advertising Efforts with Native
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into … [Read more...] about Expand Your Advertising Efforts with Native
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit - usually with Google leading the charge. With these constant changes, updates, and shifts in the industry, how are marketers … [Read more...] about Visual Search – Could It Be The Next Big Thing?
CRO: Great UX Isn’t Random or Coincidental
Think about your favorite websites. (Or if you don’t have favorites, just think about some of the better ones you’ve seen.) Pause. Now, think about why you chose them or what made some pop into your head over others. Was it the content? Layouts? Imagery? Colors? It could be a plethora of things of course, but I want to emphasize (1) that they were all probably created with … [Read more...] about CRO: Great UX Isn’t Random or Coincidental
4 Ways to Harness Detailed Demographic Data
Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
There's less than a week left to submit your speaking pitch for a chance to lead the most dynamic and innovative training event in the industry. Hero Conf London Speaking Pitches Close May 1st We're searching for speakers on paid media topics, including a variety of topics like attribution, AI and machine learning, shopping ads, programmatic and more. We're looking for topics … [Read more...] about We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
The Top 3 Updates From Bing in 2019
Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you … [Read more...] about The Top 3 Updates From Bing in 2019
Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Those of us managing paid media accounts might be neglecting strong insights which are available to improve our mobile sites. This is especially true when using Smart Bidding since device bidding is relatively hands-off compared to Manual CPC bidding. Google Ads updated their Test My Site tool earlier this year to include more custom recommendations for mobile site … [Read more...] about Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Multi-Brand Strategy for Education: Google Ads
Several of my clients are in the Education vertical with their main goal of driving more leads to their admissions until finally, a user enrolls as a student. While the goal might sound simple, some of my clients make the task a bit harder by have multiple brands targeting the same keywords or target audiences. Below I am going to walk through one situation with my client where … [Read more...] about Multi-Brand Strategy for Education: Google Ads
Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Time is running out to get your ticket to Hero Conf Philly! The conference is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing … [Read more...] about Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like … [Read more...] about Apply or Dismiss Automatic Google Ad Recommendations
Adjusting Between E-Commerce and Lead Generation
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only had e-commerce accounts and your boss calls and says that you are … [Read more...] about Adjusting Between E-Commerce and Lead Generation
