In our quest of looking for ways to provide more value to the PPC industry, we've segmented data collected from our State of PPC Survey and created a new report solely for education marketers! This new report gives you a snapshot of trends and benchmarks in the education marketing industry that will help guide your digital marketing plan for 2019 and give you a better … [Read more...] about New Release! Report on PPC Trends for Education Marketers
Search Results for: PPC
A Remarketing-Free PPC Strategy
What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is GDPR and How Will It Impact Online Advertising, if you’re not sure what the … [Read more...] about A Remarketing-Free PPC Strategy
Understanding B2B Lead Flow For PPC
As PPC marketers, it is easy to think that lead gen and B2B are the same. B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get offered product or industry related content Leads are typically lower … [Read more...] about Understanding B2B Lead Flow For PPC
The PPC Training You’ve Been Missing
Hero Conf. You've heard about it. You've followed the tweets. You've seen photos of Brad Geddes & Fred Vallaeys dominating the main stage. And maybe you've attended. But one thing is certain, you haven't experienced an all-PPC event quite like what we've prepared for Hero Conf Philadelphia 2019. We raised our own proverbial bar at Hero Conf Austin this year, and it's in … [Read more...] about The PPC Training You’ve Been Missing
The Mentality Needed to be a Successful PPC Account Manager
The Story By the time Cliff Smith had moved to Bloomington to start his new career in PPC, he already had lots of experience in the marketing industry. He started his career by selling radio ads for a local station in Denver, where he first learned how to sell. By no means was this a glamourous job, but he learned a lot about himself in those countless hours cold calling … [Read more...] about The Mentality Needed to be a Successful PPC Account Manager
What Happened When We Paused PPC Brand Campaigns
Over the years, many companies have debated whether you should or should not bid on your own brand keywords. Some articles suggest you should not waste your money and others believe it is a no-brainer. In this article, we are going to show you exactly what happened after we paused the Brand campaigns. In a previous article Why Brand Ad Campaigns are Important, I discussed the … [Read more...] about What Happened When We Paused PPC Brand Campaigns
The Latest PPC Updates to Catapult Campaigns in 2019
We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come - in AdWords (ahem, Google Ads), Facebook, YouTube, automation, etc etc etc…we just need to hop on a webinar and sort it … [Read more...] about The Latest PPC Updates to Catapult Campaigns in 2019
How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible. We have all been in situations where creative assets arrive late or do not meet the best practices for a given campaign. The best thing you can do is turn these non-ideal situations into an opportunity gain deeper insights. Background Earlier this year, our … [Read more...] about PPC Testing: Your Key to Innovation
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but then I got to wondering what the heck the competitor in question was … [Read more...] about Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
New Announcement! PPC Hero Now Hosts a Job Board
For over a decade, PPC Hero has diligently posted everything you needed or wanted to know about PPC. Whether its search, social, display, programmatic, analytics, excel, etc - we LOVE talking about it, sharing ideas, and being an integral part of the community. The industry of PPC is fairly small and as an agency that works with a lot of brands and partners, as well as … [Read more...] about New Announcement! PPC Hero Now Hosts a Job Board
Google Sheets Query Function Need-to-Knows For PPC
If you are a hard-core Excel only user this article is not for you. While Excel is powerful especially combined with Power BI, sometimes Google Sheets is the answer. In an industry such as digital marketing where everything we do is online, highly collaborative, and shared with outside clients Google Sheets has its benefits. We have a lot of clients with special needs when it … [Read more...] about Google Sheets Query Function Need-to-Knows For PPC
