In an account I work in, we decided to test restructuring their campaigns on three different locations. All of their campaigns are location based so performance vastly different from one to another. We tested two location campaigns that were consistently struggling to meet lead goal against one location campaign that was easily meeting lead goal on a regular basis. What we did … [Read more...] about [Re]Evaluating & [Re]Structuring
Search Results for: PPC
From Facebook to Quora: 8 Ad Updates You Need Today
You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
Call Tracking Explained: Attributing Offline Sales to Online Marketing
Already tracking calls? What do you do when Google Call Conversion just isn’t enough? Who should use call tracking? Many PPC managers and marketers have heard of call tracking. But do you know enough about the role it plays in the entire marketing landscape? Call tracking is a tool for both in-house marketers and marketing agencies. From digital strategists, to PPC Managers and … [Read more...] about Call Tracking Explained: Attributing Offline Sales to Online Marketing
Google Ads Remarketing for Complex Multi-Brand Businesses
Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, it is a Google Ads account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an individual account, but then combine data in … [Read more...] about Google Ads Remarketing for Complex Multi-Brand Businesses
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
Grow Your Business with a Chatbot
Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and better target. We’re not alone… Freedman International and ClickZ … [Read more...] about Grow Your Business with a Chatbot
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
The Ins and Outs of Yahoo Sponsored Mail Ads
We have all heard of Gmail Sponsored Promotions, however, mails ads are not exclusive to Google. Yahoo released their own version of mail ads for Yahoo Mail, called Sponsored Mail Ads. While there are many similarities, they deserve their own guide just like any other platform ad format does. In this post, you will learn about what Yahoo Sponsored Mail Ads are, how to set them … [Read more...] about The Ins and Outs of Yahoo Sponsored Mail Ads
4 Tips on Generating Leads for SaaS Clients
SaaS clients have a stereotype of moving really fast and want results right away. Most SaaS companies love data and will dig into their account to find what works and are actively working on how more people could utilize their software. Below are 4 of my top tips on how to generate leads for this special type of client. Learn, Live, and Breathe the Service During the … [Read more...] about 4 Tips on Generating Leads for SaaS Clients
Why You Should Be Using Facebook Canvas Ads
Facebook has plenty of ad types to choose from depending on your marketing goals. Image ads...carousel ads...video ads...well most of us advertising on Facebook have probably utilized these types. But have you used canvas ads? If not you probably should test these out. They are an engaging and immersive ad type perfect for capturing and retaining users' attention. Let us take a … [Read more...] about Why You Should Be Using Facebook Canvas Ads
The Future of Ad Copy in an AI World
Artificial intelligence, and what it means for the PPC industry, is buzzing around like crazy right now. As we see more and more automation tools come out, we are constantly wondering how it will change digital marketing. Have you thought about what AI could impact your…ad copy? With ad copy being controlled by automation, how will you be able to stand out? And how much control … [Read more...] about The Future of Ad Copy in an AI World
