In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
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Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best, digital marketing platforms can improve the user experience for consumers by introducing them to products and services they are likely to be interested in, and deliver stronger ROIs for advertisers … [Read more...] about Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
Demographic Targeting in Apple Ads
We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater bid or increased budget or not at all. Different … [Read more...] about Demographic Targeting in Apple Ads
The Perfect Email Remarketing Strategy for Ecommerce
When it comes to ecommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your e-comm email targeting plan. Get your notebooks … [Read more...] about The Perfect Email Remarketing Strategy for Ecommerce
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of the way [I believe] a purchase happens on Amazon. In my world, by searching for one product, I … [Read more...] about 4 Tips to Conquering Amazon Product Ads
Geographic Customizers: Feed & Ad Creation
It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to micro-target your PPC audience with a bit of automation. When recently tasked with creating ads that change … [Read more...] about Geographic Customizers: Feed & Ad Creation
How to Get the Most Out of Professional Conferences
Professional conferences are an exciting way to gain new knowledge about your field, share the knowledge you already have, and build your professional network. With so many ways to use conference attendance to advance your career, having an understanding of how to get the most out of a professional conference is key to avoiding information fatigue. In preparation for our … [Read more...] about How to Get the Most Out of Professional Conferences
New Paid Social Insights to Maximize Your ROAS
We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why we have some awesome experts to discuss what’s going on right now in social, and how you can utilize each platform to bring your brand … [Read more...] about New Paid Social Insights to Maximize Your ROAS
Amazon Updates AMS Reporting Abilities
If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry -- our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In … [Read more...] about Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
