New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future, and the coolest new tools that are going to be at your fingertips. In this webinar, … [Read more...] about You Asked, Bing Listened: Most Wanted Updates for 2018
Search Results for: PPC
AdWords Cross-Account Conversions: Look Out For These 5 Things
Cross-account conversion tracking is not a new feature of AdWords, a matter of fact, it has been around since 2013. However, you may need a reminder that this exists, a refresher on specifics, or maybe you’re just new to the PPC game. What Is It and Why It’s Useful Firstly, cross-account conversion tracking requires an MCC. An MCC also called a manager account, is an AdWords … [Read more...] about AdWords Cross-Account Conversions: Look Out For These 5 Things
How to Create Memorable Data Visualizations
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you. Join Bing’s … [Read more...] about How to Create Memorable Data Visualizations
Launching Facebook Event Ad Campaigns
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. The goal of this blog post is to show you how to build a Facebook Events campaign … [Read more...] about Launching Facebook Event Ad Campaigns
New Sessions. New Networking. An All New Experience.
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our best event yet, April 16-18 at the Hilton Austin. Hero Conf Austin is the premier all-PPC event, designed for the … [Read more...] about New Sessions. New Networking. An All New Experience.
Why Digital Marketing: Traditions Aren’t Always the Best
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal. … [Read more...] about Why Digital Marketing: Traditions Aren’t Always the Best
Setting Up and Analyzing Universal App Campaigns
Automation continues to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers have increasingly adopted machine learning based strategies for bidding, targeting, and creative delivery. While the adoption rate continues to increase, some platforms are starting to remove the manual option altogether. … [Read more...] about Setting Up and Analyzing Universal App Campaigns
How To Audit a Low Performing AdWords Account
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how you keep plugging away when your … [Read more...] about How To Audit a Low Performing AdWords Account
Our Hero Conf Austin Schedule is Now Live!
It wasn't easy. After wading through hundreds of speaking pitches, and completing our thorough review process (more on that in a minute), we're excited and proud to roll-out what we think is our best Hero Conf agenda yet! Jam-packed with brand-new, and truly innovative PPC content, we can't wait to share the best and latest our experts have to offer. Check out the … [Read more...] about Our Hero Conf Austin Schedule is Now Live!
Trends and Predictions for Online Advertising in 2018
As we run full speed into 2018, we’re hearing all sorts of questions about what online advertising is going to look like in the coming year. 2017 has been chock full of updates in the industry, changing platforms, and interesting trends, and it’s time to look to the future. In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the … [Read more...] about Trends and Predictions for Online Advertising in 2018
Automating Bidding with Google Sheets and AdWords Scripts
Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly … [Read more...] about Automating Bidding with Google Sheets and AdWords Scripts
Beginner’s Guide to Snapchat Ads for Apps
So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s best to think about who you intend to target and segment those audiences into categories. Snapchat has … [Read more...] about Beginner’s Guide to Snapchat Ads for Apps
