Trends and Predictions for Online Advertising in 2018

As we run full speed into 2018, we’re hearing all sorts of questions about what online advertising is going to look like in the coming year. 2017 has been chock full of updates in the industry, changing platforms, and interesting trends, and it’s time to look to the future.

In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!

In this webinar, you’ll learn:

  • What parts of the industry’s jobs will be replaced with ML and AI?
  • How do you develop a strategy to combat rising CPCs?
  • How to deal with over-saturation in PPC and content marketing

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.

How To Use AdWords Geographic Data Reports

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.