Trends and Predictions for Online Advertising in 2018
January 8, 2018
As we run full speed into 2018, we’re hearing all sorts of questions about what online advertising is going to look like in the coming year. 2017 has been chock full of updates in the industry, changing platforms, and interesting trends, and it’s time to look to the future.
In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!
In this webinar, you’ll learn:
- What parts of the industry’s jobs will be replaced with ML and AI?
- How do you develop a strategy to combat rising CPCs?
- How to deal with over-saturation in PPC and content marketing
Browse By Category
Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
Guide to Facebook Ad Types
A simple and easy to understand guide on what Facebook ad types are available to use and how to use them.
Common Problems (and Solutions) With URL Tagging and Tracking
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Prepare Yourself for the Future of Audience Based Advertising
Explore how audience targeting plays an important role in the future of audience based advertising.
Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.