Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up. Based on Google’s data, though, that couldn’t … [Read more...] about Seven insights hiding in Google’s new Christmas shopping research
Search Results for: PPC
Stop Using Google’s First Page Estimates to Set Your Bids
Within the Google Interface there’s a super helpful piece of information called the First Page Bid Estimate. This metric tells you, based on both quality score and competition for the exact match of your keyword (even for broad and phrase keywords), an approximation of where you should set your bid to ensure that you win as many auctions as possible to appear on the first page … [Read more...] about Stop Using Google’s First Page Estimates to Set Your Bids
A Reminder About Work-Life Balance
Do you ever find yourself hanging out with friends, eating dinner with family, or doing something other than work and get an itch to check performance on your accounts? Now I’m not saying there is anything wrong with that but I don’t think anyone will really understand if you slink off to make some bid changes while everyone else is having fun. It can be a stressful time of … [Read more...] about A Reminder About Work-Life Balance
Smart Ways to Get More Marketing Budget and Better Tools
It is safe to say we know what is on every marketers holiday wish list - more budget. The problem is, marketing is usually the first line item in an overall budget when overall performance is down or the marketers aren't able to show the right numbers to get their wish granted. In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics … [Read more...] about Smart Ways to Get More Marketing Budget and Better Tools
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you. Want to find out more about the largest all-PPC conference in the industry? Read more now» … [Read more...] about The Hero Conf Difference
Improve Your Facebook Ads With Creative Hub and Split Testing
There are many tools and 3rd party platforms that are designed to help with ad testing and creation, but they can come with a steep learning curve and expense. For someone starting out in ad testing who is learning or without budget for a new tool, these options can be out of reach. Luckily, Facebook has created what is essentially an end-to-end ad testing suite right within … [Read more...] about Improve Your Facebook Ads With Creative Hub and Split Testing
Hero Conf – paid media conference
Life Event Targeting Now Available To All AdWords Advertisers
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or after the event to maximize the efficiency of … [Read more...] about Life Event Targeting Now Available To All AdWords Advertisers
It’s Not a Circus, it’s an Excel Extravaganza!
Are you ready for a week that's Excel everything??? This week, we’re celebrating the program that is the peanut butter to grape jelly, the cheese to macaroni, and the...ok, you get it :) Excel is an essential tool in any PPC marketer’s life and since we live and breathe PPC, we're doing a week focused on the tools and functions available in Excel that can make your life … [Read more...] about It’s Not a Circus, it’s an Excel Extravaganza!
Statistical Significance? Who Needs It? (Hint: YOU Do!)
We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards being a PPC Hero. Statistical significance, in manageable bite-sized terms, is the likelihood that … [Read more...] about Statistical Significance? Who Needs It? (Hint: YOU Do!)
5 Tips to Take Your Programmatic Advertising to the Next Level
Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and increase performance. Here are 5 tips that will help increase the quality of … [Read more...] about 5 Tips to Take Your Programmatic Advertising to the Next Level
4 Easy Ways to Bring Diverse Thinking to Your Company
First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology, Adia Harvey Wingfield explained in an article from The Atlantic … [Read more...] about 4 Easy Ways to Bring Diverse Thinking to Your Company
