Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to them a more specific … [Read more...] about Facebook Custom Audience Targeting Updates
Search Results for: PPC
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
Reasons Why You Should Consider Call Recording
Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a high traffic keyword … [Read more...] about Reasons Why You Should Consider Call Recording
Remove the Clutter for a Simple User Experience
When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to improve our CRO, but it is vital to have a balance of a pleasant user experience without being too flashy. So how do you find that balance? In this webinar, VWO’s … [Read more...] about Remove the Clutter for a Simple User Experience
Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to be more of … [Read more...] about Kicking Off and Maintaining CRO Client Relationships
Google Target Outranking Share Bid Strategy Success
A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl. The … [Read more...] about Google Target Outranking Share Bid Strategy Success
5 Heroes of Hero Conf London 2016
This post comes to us from our friend Ruth Derby, a Paid Advertising Executive at The Tomorrow Lab. Her post was originally shared here. Hear more from Ruth on Twitter - @ruthcowan5. (Note: This post has been lightly edited from its original version) Last [year], I had the opportunity to attend Hero Conf London at etc.venues, St Paul’s. Spending two full days in buzzing … [Read more...] about 5 Heroes of Hero Conf London 2016
Geo Targeting on Facebook
Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns. If not, I recommend Discovering 3 Levels of Geo … [Read more...] about Geo Targeting on Facebook
The Great Rollover: Google Pushes Universal App Campaigns
Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop running. So what are UACs, and why does Google … [Read more...] about The Great Rollover: Google Pushes Universal App Campaigns
Austin
This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, … [Read more...] about Austin
Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is typically a highlight. We can increase bids, change budgets, update ads, migrate to … [Read more...] about Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle
A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter for yourself or for a client? In this article, I will briefly cover a strategic overview for getting started with Twitter Ads. The topics I will touch on are the very first questions that I came to mind for me when I knew I was going to be managing ads on Twitter for the first time. They are also the first questions your client will most … [Read more...] about A Strategic Overview For Getting Started With Twitter Ads
