Before jumping into the new and improved AdWords Editor 12, let’s take a moment to applaud how far we have come. There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet … [Read more...] about AdWords Editor 12: Everything You Need To Know
Search Results for: PPC
What’s New at Hero Conf London?
As our bag of paid media tricks expands, changes, grows to meet the ever-changing digital landscape, so does our approach to educating the industry. At Hero Conf London, 23-25 October, we're working to ensure you stay at the forefront of this constant evolution. We'll soon be rolling out more defined topic tracks, expanded levels of content, and even 2-hour deep-dive … [Read more...] about What’s New at Hero Conf London?
Why You Need To Be Applying Negative Bid Modifiers
Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for terms that aren't relevant. This tactic is one piece of the … [Read more...] about Why You Need To Be Applying Negative Bid Modifiers
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality
Google Releases New Maximize Conversions Smart Bidding Strategy
Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual adjustments? That is what Google is attempting to … [Read more...] about Google Releases New Maximize Conversions Smart Bidding Strategy
How To Use Historical AdWords Data To Create Your Own Bid Simulator
Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a great tool to get some estimates, Google's algorithm is fairly unknown and … [Read more...] about How To Use Historical AdWords Data To Create Your Own Bid Simulator
Come for the Content, Stay for the Networking
At Hero Conf, we strive to provide content that is actionable for PPC roles across the board, however for some, priceless value is found in the conversations held outside the meeting room. Networking and peer outreach is vital in an era of sharing. We share our cars through Uber, our homes through Airbnb, our support through GoFundMe, and inevitably our knowledge … [Read more...] about Come for the Content, Stay for the Networking
Bing Ads Releases New Audience Features
Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Market Audiences and … [Read more...] about Bing Ads Releases New Audience Features
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let's pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I've tried keyword and interest targeting, but most of the … [Read more...] about 4 Custom Affinity Audiences To Try For Display Advertising
Using Excel Regressions To Better Understand KPIs
A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables without an advanced statistical software (such as … [Read more...] about Using Excel Regressions To Better Understand KPIs
Why I’m Excited For The New Google Attribution
You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a PPC strategy for your client or company, chances are you use more than one channel … [Read more...] about Why I’m Excited For The New Google Attribution
How To View Bing Spend In Google Analytics
Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance in GA, you’ll need to get the spend data … [Read more...] about How To View Bing Spend In Google Analytics
