Accelerate your Agency Learning by 2 Years...in 2 Days! You are competing with roughly 14,000 other digital agencies. And you’ve been doing it blind. Without outside perspective. Without benchmarks. Without the support of those that have successfully done it all before. If you're struggling with employee retention and are tired of that pit in your stomach anytime someone … [Read more...] about Get the Skills to Grow Your Agency by 25% – YOY!
Search Results for: PPC
Time Saving Automation: Search Query Edition
Search Query Reports (SQRs) - you either love them or hate them. Nonetheless, they are an extremely important component of a PPC campaign. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, … [Read more...] about Time Saving Automation: Search Query Edition
Use These Competitor Tools To Improve Results Through Competitor Insights
Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
Your Final Day to Save £500 at Hero Conf London
If PPC is what you do, then Hero Conf is where your tribe is. Don’t miss it. -AJ Wilcox, LinkedIn Ads Evangelist, B2Linked We couldn't have said it better ourselves. PPC is tough. And it's rare to find other professionals who understand what you do, the difficult decisions you face, and the relentless pace of change in the industry. So why search for that sounding board … [Read more...] about Your Final Day to Save £500 at Hero Conf London
Spike Your Conversion Rates with Competitor Data
Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come out on the other side. Guess what – that is a … [Read more...] about Spike Your Conversion Rates with Competitor Data
Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to find out what's up and coming for your social strategy. The Cutting Edge and New Features on Facebook and Instagram Anastasia Oulianova, Agency Partner at Facebook 1:00 p.m. - 1:30 pm … [Read more...] about Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
FAME: Exploring Facebook’s Ads Manager for Excel
One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time - information on consumer attributes and behaviors relating directly to the marketer's efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategies for a brand, … [Read more...] about FAME: Exploring Facebook’s Ads Manager for Excel
Explore the Breadth of Hero Conf London – at 35% Off!
Hero Conf London returns, 23-25 October, at the Brewery in central London! The event brings back our best speakers from 2016, but introduces the newest, most relevant topics for PPC learning. So what do we mean when we say "all-PPC?" Right now, you can explore the breadth of topics we'll cover at Hero Conf London. From paid search and social, to audiences, attribution and … [Read more...] about Explore the Breadth of Hero Conf London – at 35% Off!
Training The New Generation Of Digital Marketers
Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. In comparison, scientists have studied goldfish in the past to have 9-second attention spans. Addressing Shorter … [Read more...] about Training The New Generation Of Digital Marketers
The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
As the PPC landscape grows older, it’s only getting more and more complex. Gone are the days of focusing heavily on simple metrics like CPCs and click volume. Here are the days of understanding lead-to-enrollment rates, lowering cost per new patient,growing lifetime value of app users, and more! With this transformation, as well as the growing shift in marketing dollars away … [Read more...] about The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
