Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to find out what's up and coming for your social strategy. The Cutting Edge and New Features on Facebook and Instagram Anastasia Oulianova, Agency Partner at Facebook 1:00 p.m. - 1:30 pm … [Read more...] about Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Search Results for: PPC
FAME: Exploring Facebook’s Ads Manager for Excel
One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time - information on consumer attributes and behaviors relating directly to the marketer's efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategies for a brand, … [Read more...] about FAME: Exploring Facebook’s Ads Manager for Excel
Explore the Breadth of Hero Conf London – at 35% Off!
Hero Conf London returns, 23-25 October, at the Brewery in central London! The event brings back our best speakers from 2016, but introduces the newest, most relevant topics for PPC learning. So what do we mean when we say "all-PPC?" Right now, you can explore the breadth of topics we'll cover at Hero Conf London. From paid search and social, to audiences, attribution and … [Read more...] about Explore the Breadth of Hero Conf London – at 35% Off!
Training The New Generation Of Digital Marketers
Humans now have a shorter attention span than goldfish. In 2015, there was a study conducted by Microsoft on the human attention span. The study showed that the average attention span of 12 seconds had slowly been declining down to 8 seconds since 2000. In comparison, scientists have studied goldfish in the past to have 9-second attention spans. Addressing Shorter … [Read more...] about Training The New Generation Of Digital Marketers
The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
As the PPC landscape grows older, it’s only getting more and more complex. Gone are the days of focusing heavily on simple metrics like CPCs and click volume. Here are the days of understanding lead-to-enrollment rates, lowering cost per new patient,growing lifetime value of app users, and more! With this transformation, as well as the growing shift in marketing dollars away … [Read more...] about The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Hanapin Launches a New Site!
The Hanapin team has been really busy these past few months and we're excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library (formerly known as the Resource Library). The … [Read more...] about Hanapin Launches a New Site!
How To Choose A Programmatic Vendor
Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit holes. I mean, look at this graphic. Above … [Read more...] about How To Choose A Programmatic Vendor
Live Blogging Google Marketing Next 2017
It's that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are announced. We're excited to see what … [Read more...] about Live Blogging Google Marketing Next 2017
Our Top Speakers Return to London – Register Now at £500 Off!
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to consider. That's why we're excited to announce the return of our top-rated speakers from Hero Conf London 2016, … [Read more...] about Our Top Speakers Return to London – Register Now at £500 Off!
Universal App Campaigns Vs. Mobile App Install Campaigns
How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of you in some … [Read more...] about Universal App Campaigns Vs. Mobile App Install Campaigns
