The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong
As the PPC landscape grows older, it’s only getting more and more complex. Gone are the days of focusing heavily on simple metrics like CPCs and click volume. Here are the days of understanding lead-to-enrollment rates, lowering cost per new patient,growing lifetime value of app users, and more! With this transformation, as well as the growing shift in marketing dollars away from TV and towards digital channels, in-house digital marketing teams have a bigger focus on their efforts and performance from the top down.
As such, businesses are no longer concerned with finding the cheapest PPC vendor, but instead look to find a true partner. It’s this partner mindset that sets agencies apart from one another, and it’s this mindset that forces us to be strategic in finding the best solution for a client’s account.
- Why it’s important to connect your recommendation to results
- How to create a true partnership between business and agency
- Why it’s vital for agencies to provide more than just “their solution”
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When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...
Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year.
Setting Up and Analyzing Universal App Campaigns
Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
RStudio for PPC: A Beginner's Intro
A beginner's intro to using RSudio for PPC analysis and reporting.