The Good, the Bad, the Ugly: Why Agencies Get the Audit Wrong

As the PPC landscape grows older, it’s only getting more and more complex. Gone are the days of focusing heavily on simple metrics like CPCs and click volume. Here are the days of understanding lead-to-enrollment rates, lowering cost per new patient,growing lifetime value of app users, and more! With this transformation, as well as the growing shift in marketing dollars away from TV and towards digital channels, in-house digital marketing teams have a bigger focus on their efforts and performance from the top down.

As such, businesses are no longer concerned with finding the cheapest PPC vendor, but instead look to find a true partner. It’s this partner mindset that sets agencies apart from one another, and it’s this mindset that forces us to be strategic in finding the best solution for a client’s account.

You’ll learn expert tips about:

  • Why it’s important to connect your recommendation to results
  • How to create a true partnership between business and agency
  • Why it’s vital for agencies to provide more than just “their solution”

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The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.