Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience and how do they behave on your site? To receive the … [Read more...] about Tools Providing Audience Data for Optimizing Landing Pages
Search Results for: PPC
On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
On Demand Webinar Best Practices and Upcoming Features in Bing Shopping Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
Why Marketers Don’t Trust Data – Q1 Report
Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously off. Honestly, why can’t they just all get … [Read more...] about Why Marketers Don’t Trust Data – Q1 Report
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
5 Ways You Are Missing Travel Customers on Mobile
While mobile travel sales have not eclipsed desktop sales, the trends show that mobile sales are on the rise and it is inevitable that mobile will eventually dominate in the travel industry. So... travel marketers, what are you doing in mobile? Are you doing enough? We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and … [Read more...] about 5 Ways You Are Missing Travel Customers on Mobile
1 Week to Hero Conf Los Angeles
Grab One of our Last Tickets, Before They're All Gone! Hero Conf Los Angeles kicks off with our Welcome Reception, live from the pool deck at JW Marriott Los Angeles LA LIVE on Monday night. That means you have just days to claim your seat at the World's Largest All-PPC Event, before it's just too late. We've finalized the schedule, the networking, and the fun. Now, all … [Read more...] about 1 Week to Hero Conf Los Angeles
Best Practices and Upcoming Features in Bing Shopping
Have you been struggling with Bing Shopping Campaigns? Not getting the best performance you thought you would? Don’t even know where to start? We’ve got some super helpful Bing Shopping best practices for you! In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to … [Read more...] about Best Practices and Upcoming Features in Bing Shopping
Programmatic Advertising For Agencies: In-House Or Outsourced
As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel, cross device and cross-strategy marketing is … [Read more...] about Programmatic Advertising For Agencies: In-House Or Outsourced
Navigating Location Based Bid Adjustments In Bing
Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing in different locations. Let’s look a little further … [Read more...] about Navigating Location Based Bid Adjustments In Bing
On Demand Webinar: Successfully Explain “What’s Going On” to your CMO in 10 Minutes
On Demand Webinar Successfully Explain "What's Going On" to your CMO in 10 Minutes Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Successfully Explain “What’s Going On” to your CMO in 10 Minutes
Google Shares (A Little More Of) The Reins On DSAs
There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure. More importantly, Google … [Read more...] about Google Shares (A Little More Of) The Reins On DSAs
How You Can Generate More Conversions For Lead Generation Accounts
We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game! Now that you printed off your cheat sheet … [Read more...] about How You Can Generate More Conversions For Lead Generation Accounts
