Why Marketers Don't Trust Data - Q1 Report
April 13, 2017
Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously off. Honestly, why can’t they just all get along…
Take a look at how different platforms report data:
So what do you do when you know your data won’t match? Tracking is always a tough maze to navigate. If you don’t take the time to understand how each platform tracks and reports, you could be trying to compare apples and oranges. Understanding the attribution, timing and then customizing reporting to better align the platforms can help close the gap and help you start comparing different types of apples and oranges.
It’s important to know exactly how different platforms report their data, and what do to with the differences. Our team has had to deal with this time and time again, and we have some great examples to show you how we’ve successfully overcame this obstacle for our clients.
Check out this example:
In Hanapin’s new Q1 report, you’ll also find the data and how we had the right conversations with our client to address the issue. And if you’re having this same type of problem, we’ll tell you what we used to figure it out!
Other sub-topics you’ll find in the report is the case of standard metrics, managing conversions on offline data, and some tips on how to close the conversion gap in Google and Facebook. So whatever issue you might be struggling with, we’ve got your back.
So don’t fret when you see those scary numbers. Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
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