I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
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While We Conclude 2016, Let’s Talk About Concluding CRO Tests
While we approach closing out yet another year, and while the question "When can this test conclude?" still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I'll warm you up with two tips to keep in mind when you approach the … [Read more...] about While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles. We're quickly adding speakers and descriptions to our 41 all-PPC sessions, and want you to be the first to know about big announcements - as they happen. We've confirmed keynotes from Google, Bing and Facebook. We've booked a … [Read more...] about Sign up Now – For Your Chance to attend Hero Conf LA Free!
60% Better CTR With Google DSK Campaigns And Other Real World Results
Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you take the Content … [Read more...] about 60% Better CTR With Google DSK Campaigns And Other Real World Results
New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, New Bing Features You Need in 2017 for Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Most Important Updates in the PPC World for 2016 Top 6 Ways to … [Read more...] about New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]
On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
How to Master the Mobile Market in 2017 [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Master the Mobile Market in 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Ways to Deliver the Best Mobile Experience Top 6 Ways to Get the Most out of Mobile … [Read more...] about How to Master the Mobile Market in 2017 [Webinar Confirmation]
On Demand Webinar: How to Master the Mobile Market in 2017
More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
Ad Impression Share: Quantity Or Quality?
If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” When it comes to marketing metrics like ad … [Read more...] about Ad Impression Share: Quantity Or Quality?
The Latest In Video: AdWords Scripts Available For YouTube
December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
A Primer On Facebook Remarketing
Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs. It’s often not a question of should we have remarketing, but why don’t … [Read more...] about A Primer On Facebook Remarketing
