Even though ad customizers aren’t anything new, they are arguably underutilized. Personally, I’m a fan of them as well as other advertisers in the PPC world who won’t be named. I also am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier. When creating a text ad for your … [Read more...] about Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
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My Experience With Landing Page Best Practices And The Failures That Ensued
Hopefully, you're well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that's it. They're guidelines. Best practices are not absolute. They don't always work in every situation. And this is why we (join me in this one, let's say it audibly) always test everything. But if you are not … [Read more...] about My Experience With Landing Page Best Practices And The Failures That Ensued
Down The Rabbit Hole – Optimizing Programmatic Campaigns
Programmatic advertising has many definitions including, “automated media buying," “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true. Adtech as an industry is … [Read more...] about Down The Rabbit Hole – Optimizing Programmatic Campaigns
On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
On Demand Webinar How To Maximize Conversions With Mobile Display Advertising Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
Mobile Display Is The Future…Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit. We certainly … [Read more...] about Mobile Display Is The Future…Know Your Ad Types!
Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first - let's steer away from the holiday season for a little … [Read more...] about Seasonal Bidding Methods: Holidays Already?
ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters. And sure, … [Read more...] about ETAs Ruined My Ad Tests (& How We Can Overcome This)
How To Maximize Conversions With Mobile Display Advertising
Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app. As the industry focus shifts to display, the mobile space is quickly … [Read more...] about How To Maximize Conversions With Mobile Display Advertising
Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $407.16129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget. So why, day after day, do I come to … [Read more...] about Weird Science: A Lesson In Failed Experiments
On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
On Demand Webinar How To Stand Out In The News Feed With Social Video Marketing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
4 World-Class Hero Conf London Keynotes
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul's for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience. We'll also have 4 incredible keynote sessions from industry luminaries and major … [Read more...] about 4 World-Class Hero Conf London Keynotes
