Don't Miss Discounted London Tickets You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out. We've sold over 50% of our seats and Early Bird rates expire at midnight BST on 29 July. Act now to ensure your seat at London's Only All-PPC Event, before it's too late. The Return … [Read more...] about One Week Left to Save 25% at Hero Conf London!
Search Results for: PPC
4 Common Questions Prospects Ask Me During The Sales Process
We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You find yourself slaving away day after day pulling numbers, calculating CPCs and CPLs, only to end up with a mediocre looking report. But wait. There has to be a better way. Let’s explore another option: Google Data Studio. The Interface When you log in, … [Read more...] about Create Visually Appealing Reports With Google Data Studio
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions. Five minutes until go-time and DoubleClick is sharing a lot of fun facts while we wait: Paul Muret takes the stage. He is opening up with background on Google Analytics evolution and DoubleClicks inception and … [Read more...] about Liveblogging 2016 DoubleClick Announcements
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen Ads
Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% of those on mobile, … [Read more...] about [New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen Ads
On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
On Demand Webinar 5 Tools You Should Be Using To Maximize Conversion Rates Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
On Demand Webinar: Why Pinterest Needs To Be A Part Of Your Marketing Mix Today
On Demand Webinar Why Pinterest Needs To Be A Part Of Your Marketing Mix Today Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Pinterest Needs To Be A Part Of Your Marketing Mix Today
On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
More about this Webinar Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% … [Read more...] about On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Are Your Expanded Text Ads Lit?
Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads … [Read more...] about Are Your Expanded Text Ads Lit?
It’s Live: Explore the Hero Conf London Schedule Now!
It's that time again. With the help from the crew here at PPC Hero, we've nearly filled the schedule for Hero Conf London with 40 all-new, all-PPC sessions. If that's an adequate reminder that you haven't yet bought your tickets (they're selling at a record pace), we'll drop this right here for convenience: Register Now>> If you'd like to see more info on our full … [Read more...] about It’s Live: Explore the Hero Conf London Schedule Now!