Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 things: … [Read more...] about The Art Of Paid Search Promotional Copy
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Webinar Confirmation: 11 Red Flags To Watch out For When Working With An Agency
You're All Set! You're now registered for Hanapin's webinar, 11 Red Flags To Watch Out For When Working With An Agency. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Reimagining The Client/Agency Relationship Model Signs That You May … [Read more...] about Webinar Confirmation: 11 Red Flags To Watch out For When Working With An Agency
On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
More about this Webinar Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. When you work with an agency, there are certain things you should keep an eye on. In this webinar … [Read more...] about On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
Webinar Confirmation: 4 Effective Strategies for Facebook Lead Gen Ads
You're All Set! You're now registered for Hanapin and AdEspresso's webinar, 4 Effective Strategies for Facebook Lead Gen Ads. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Your Step-By-Step Guide To Updating To The New Facebook Pixel … [Read more...] about Webinar Confirmation: 4 Effective Strategies for Facebook Lead Gen Ads
Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this new live … [Read more...] about Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
[New Webinar with VWO] 5 Tools You Should Be Using To Maximize Conversion Rates
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this new live webinar, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different … [Read more...] about [New Webinar with VWO] 5 Tools You Should Be Using To Maximize Conversion Rates
Do Standing Desks Really Improve Your Work Experience?
When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up to use the restroom, go to lunch and occasionally … [Read more...] about Do Standing Desks Really Improve Your Work Experience?
Bing Ads Editor For Mac Is (Finally) Here
Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally) here! The team announced at SMX Advanced that … [Read more...] about Bing Ads Editor For Mac Is (Finally) Here
How To Choose Your Google Display Network Audiences
The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign. In this post, we are going to discuss … [Read more...] about How To Choose Your Google Display Network Audiences
How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Ad creative is the talk of the PPC town. Especially with the release of Expanded Text Ads in AdWords and Bing, it just goes to show you that ads are one of, if not “the”, most important areas to make an impact on your PPC performance. One oldie but goodie type of ad creative that has stood the test of time for improving ad to keyword relevancy is Dynamic Keyword Insertion … [Read more...] about How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
[New Webinar!] Why Pinterest Needs To Be A Part of Your Marketing Mix Today
The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this new live webinar, Hanapin’s Senior … [Read more...] about [New Webinar!] Why Pinterest Needs To Be A Part of Your Marketing Mix Today
The Latest In Adwords Customer Match: Shopping
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce … [Read more...] about The Latest In Adwords Customer Match: Shopping
