Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior. You may already have the Facebook Pixel implemented on … [Read more...] about Your Step-By-Step Guide To Updating To The New Facebook Pixel
Search Results for: PPC
On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
On Demand Webinar Getting Your Ads Seen: Introducing In-Image Advertising Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
An HR Intern’s Inside Look At Hanapin
One would think an intern’s first month at an up-and-coming digital marketing agency may only offer a mere glimpse into its many functions, but my experience at Hanapin has given me valuable exposure to all the moving parts that make Hanapin the success it is today. As a rising senior at Indiana University in Bloomington studying telecommunications and human resources, I have … [Read more...] about An HR Intern’s Inside Look At Hanapin
[New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads
Considering that 76% of people who search for something “nearby” visit a business within a day, and as much as 28% of this group will complete a purchase, the need for in-store attribution connected with PPC efforts is becoming increasingly necessary. In this whitepaper, we explore 6 varied options on how to unite your in-store sales with your online leads. In this … [Read more...] about [New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model
How I Cut Costs By 20% Using Monthly Bid Schedules
I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to start. Of course, I asked myself one important question, “Where do I decrease spend in the account in a way that least impacts conversions?” In an account that’s relatively new or in an account … [Read more...] about How I Cut Costs By 20% Using Monthly Bid Schedules
[New webinar with GumGum!] Introducing In-Image Advertising
In-Image advertising allows you to overlay ads on editorial photos, where a user’s attention is actively focused, creating higher viewability and engagement, and a better consumer experience. It is a fairly new technology and the next big thing all digital marketers need to be paying attention to. In this new live webinar, Hanapin joins GumGum, the original creator of in-image … [Read more...] about [New webinar with GumGum!] Introducing In-Image Advertising
How To Use AdWords Attribution Models
There are more ways than ever to track and measure where your audience is coming from and how they are converting. However, are you tracking all performance fairly? In this post, we’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion. With all the information … [Read more...] about How To Use AdWords Attribution Models
Thank You for Subscribing
Expect to see webinar invites every Monday & our bi-weekly newsletter every other Tuesday. Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero Back to The Latest on PPC Hero » … [Read more...] about Thank You for Subscribing
Behold The Hidden Feature Of Custom Labels
Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels
On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
On Demand Webinar Unique Ways to Improve Your Conversion Rates Right Now Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
