On Demand Webinar 13 Amazing Tips To Master Mobile Search Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 13 Amazing Tips To Master Mobile Search
Search Results for: PPC
Webinar: Secrets To Setting Up Your Social Attribution for Success
More about this Webinar Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this webinar recording, Hanapin's Associate Director of Services, Cassie Oumedian, and AdStage's … [Read more...] about Webinar: Secrets To Setting Up Your Social Attribution for Success
6 Strategies For Targeting Followers With Twitter Ads
Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
You're All Set! You're now registered for Hanapin Marketing and AdStages's webinar, Secrets To Setting Up Your Social Attribution for Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Introduce Attribution Model Options For … [Read more...] about Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
Re-Engage Existing Customers Through Facebook Remarketing
For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters. They’re also more likely to buy … [Read more...] about Re-Engage Existing Customers Through Facebook Remarketing
Google To Introduce Attribution Model Options For Conversions
Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more … [Read more...] about Google To Introduce Attribution Model Options For Conversions
Get A Grip On New Paid Search Accounts
There are many reasons a new PPC account will land in your lap, including: Transitions within your agency. Taking over an account from a prior agency. Starting a new in-house position. If you are anything like me, you will look at said new account and say “where do I begin?” In this post, I will discuss my methods for getting a good grip on new accounts. Quality … [Read more...] about Get A Grip On New Paid Search Accounts
[New Webinar with Wordstream!] 13 Amazing Tips To Master Mobile Search
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of … [Read more...] about [New Webinar with Wordstream!] 13 Amazing Tips To Master Mobile Search
How To Measure Sitelink Extensions Performance
There is no question that including extensions with your ads can boost performance. Including ad extensions can help you provide more relevant information for the searcher and improve your ad performance. Plus as my coworker, Diane Anselmo, always says; “Extensions give you additional real estate with your ad and best of all... it is free (at least pre-click)!” Today, I want … [Read more...] about How To Measure Sitelink Extensions Performance
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
Customer Match is the link between your hard-earned customer email list and your AdWords advertising strategy. Customer Match, which was introduced to AdWords advertisers in late 2015, allows advertisers to upload email lists into their AdWords account as an audience. Relative to AdWords, the Customer Match feature is very new and still widely underutilized. The remarketing … [Read more...] about Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
Everything You Need To Know About Facebook Lead Ads
Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that this year more than half of US mobile phone users will be on Facebook at least once a month and will continue to lead the pack as the leading social advertising platform. We’ve seen similar growth … [Read more...] about Everything You Need To Know About Facebook Lead Ads
