PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Search Results for: PPC
Welcome To Search Marketing Madness 2016
It's March and that means the annual NCAA basketball tournaments are upon us. To celebrate these great events, PPC Hero conducts its own tournament, Search Marketing Madness. We look at the best the PPC world has to offer and pit them in a competition unlike any other. This year will be slightly different as we're taking out the PPC conference category. Instead, we will have … [Read more...] about Welcome To Search Marketing Madness 2016
Whoa, That’s a Lot of Networking!
10 Opportunities to Expand Your PPC World PPC Heroes, we're only 5 weeks from the World's Largest All-PPC Event, live from the Pennsylvania Convention Center April 25-27. Limited tickets remain. We've told you all about the incredible content and speakers you can expect at Hero Conf Philadelphia, but we would be remiss not to mention the unbelievable and unique networking … [Read more...] about Whoa, That’s a Lot of Networking!
3 Ways To Improve Your Bing Ads Reporting Skills
If you are involved with PPC, I guarantee you have created a report at some point. If you haven’t, you have probably been given a report to read or analyze. After all, we let the numbers speak and dictate the direction of account optimizations. You may even be able to create a report in your sleep. That being said, what’s worse than knowing what you want to report on and having … [Read more...] about 3 Ways To Improve Your Bing Ads Reporting Skills
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know
Live Summit Recordings
The PPC Hero Live Summit was an all-day online digital summit that featured 7 PPC sessions with the writers behind PPC Hero. Whether you are just diving into the world of PPC, looking for more advanced optimizations for your accounts, or needing market expansion ideas for your business, you'll find something offered for you in the recordings and slides below. Welcome … [Read more...] about Live Summit Recordings
4 Tips For Better Client Onboarding
Here at Hanapin Marketing, onboarding means a specific chain of events that occur when we work with a new client. From account assignments and account access to kickoff call scheduling and the first 90 days, we have a strict format. Why do we have this format in place? One could say it's so we don’t miss any key steps while others might say it’s because we like … [Read more...] about 4 Tips For Better Client Onboarding
OnDemand Webinar: 11 Tips for Travel Marketers to Win at Paid Search
On Demand Webinar 11 Tips for Travel Marketers to Win at Paid Search Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 11 Tips for Travel Marketers to Win at Paid Search
Introducing the Hero Conf Philadelphia Speaker Class
PPC Heroes, we’re excited to introduce to you for the first time the full speaker class for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center (yes, it’s really only 7 weeks away). More than 50 speakers join us from all over the world to drop the best PPC knowledge we could find. From our all-new Advanced Track, to Q&A sessions designed to help you … [Read more...] about Introducing the Hero Conf Philadelphia Speaker Class
New To Facebook Advertising? Let Your Fans Discover Your Audience
Getting a better understanding of your audience and who they are is paramount to effective Facebook advertising. Yet, depending on your budget and tools, that understanding can be hard to come by. There are effective ways to understand your audience that don’t involve breaking the bank with expensive tools or lots of time. In fact, you can use tools provided by Facebook to … [Read more...] about New To Facebook Advertising? Let Your Fans Discover Your Audience
How To Perform Excel Lookups With Multiple Criteria
Everyone loves Vlookups, the formula that helps us quickly match data across our ever-increasing Excel tables. However, there is a glaring weakness - lookups for multiple criteria. Vlookup accepts one value in its first parameter. Need more? Well, that is too bad as the technology just isn’t there yet so break out your pencil and paper, you’re going to be here a while. Now … [Read more...] about How To Perform Excel Lookups With Multiple Criteria
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
