For those of you who missed our flash webinar a couple of months ago, today’s post will focus on meeting user expectations. As CRO manager, one of my main focuses is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples today and discuss how the user expectations are or are not met. To do so, we’ll be … [Read more...] about Meeting User Expectations: The Good, The Bad & The Ugly
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When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns and other times when it is not a good idea. If your account is budget constrained, you may want to consider additional ad groups instead of campaigns. The one exception is you always want different campaigns for different networks. Search, Display and Remarketing have different performance statistics and spending … [Read more...] about When Should You Create New Campaigns?
Tips For Being More Strategic With Your Clients
A few weeks back I wrote about the consultative approach and how it can be used to manage PPC accounts more strategically. Our key stakeholders expect us to be a strategic business partner who proactively pushes their business forward through the use of paid search. What they don’t want is a reactive partner who’s just ‘awaiting orders’ before proceeding ahead with tasks and … [Read more...] about Tips For Being More Strategic With Your Clients
Image Extensions Now Available For Bing Ads
Image extensions are out of beta, at least for Bing. On 11/16, Bing Ads announced the release of image extensions in search ads on tablets and PCs, at the moment smartphones are out of the equation. No word yet on whether they will be added in the future. Advertisers can upload up to 6 images to an ad group or campaign. Each image can be set with its own landing page … [Read more...] about Image Extensions Now Available For Bing Ads
5 More Excel Tips To Get You Through Your Workday
We’ve gone through Excel tips and tricks numerous times here on PPC Hero. I have found that I am constantly learning new things about the program that make working with data easier and more user-friendly to whoever I’m sending it to. Excel is capable of doing so much more than what the majority of people use it for, so today we’ll go through a few features that are commonly … [Read more...] about 5 More Excel Tips To Get You Through Your Workday
It Ends TONIGHT- 12 Hours Left to Save 35%
PPC Heroes, now is the best time to reserve your seat at the World's Largest All-PPC event. Through the end of the day (12 pm EST, that is), you can get 35% off the Hero Conf Philadelphia conference pass, which includes 4 keynotes, 40+ breakouts, 11 networking opportunities and countless exciting PPC connections. Hero Conf Philadelphia is April 25-27 at the Pennsylvania … [Read more...] about It Ends TONIGHT- 12 Hours Left to Save 35%
New Flash Webinar with Hanapin’s President, Jeff Allen!
Spend 20 minutes with our President, Jeff Allen, as he discusses Auction Insights! When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this … [Read more...] about New Flash Webinar with Hanapin’s President, Jeff Allen!
How To Create Better Ad Extensions At The Ad Group Level
It's hard to believe that ad extensions have been around since 2009. When the new ad formats were introduced, there were only 4 extensions. Furthermore, these extensions were only available at the campaign level. Since then, both Google and Bing have released, tested, and retired at least 20 extensions over the years. What was once simply an "add-on" feature to your text … [Read more...] about How To Create Better Ad Extensions At The Ad Group Level
Flash Series Confirmation: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
You're All Set! You're now registered for our Flash Series 20-minute webinar, Practical A/B Testing Statistics: 5 Tips to Help You Get Reliable Data. Check your email now for a link to join the webinar. Know of a fellow CRO fan who would also love this webinar? or Email It » Other Resources You Might Like: Use My Little Research Secret To Test Only … [Read more...] about Flash Series Confirmation: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
More about this 20-Minute Webinar “How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this practical webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable … [Read more...] about Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
How To Optimize For Velocity
You may as well not call, you know you are going right to voicemail. But you do anyway because this is your job..... or maybe more is riding on it and this is your company. You are calling back the leads from your PPC campaign, and every single one of them has lost interest. Are they avoiding you? Have they gone with a competitor? You are frustrated and feel like … [Read more...] about How To Optimize For Velocity
Understand Your User Flow: Creating Funnel Charts In Excel
Advertising isn’t always a one step process. There are often multiple steps along the pathway from visitor to purchaser. Each step along the path presents an opportunity to lose a potential sale or lead, making it vital to examine each touchpoint. Funnel charts can help clarify the numbers to analyze performance by step. If you are losing too many potential leads at the … [Read more...] about Understand Your User Flow: Creating Funnel Charts In Excel
