This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA
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Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
You're All Set! You're now registered for our Flash Series 20-minute webinar, How To Drive More Revenue with Bing Shopping Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Shopping Campaigns Rollout in Full Shopping Campaigns: … [Read more...] about Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
More about this 20-Minute Webinar Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this webinar, Bing's Shopping Campaign expert, Richard Park, covers best practices for your feed, campaign, and reporting. You'll get key takeaways to fully optimize your Shopping Campaigns for the holiday … [Read more...] about Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
As account managers, doing the actual PPC work is only part of our job. While the tactical side is imperative, we must also effectively communicate with clients in order to produce better results and mutually grow accounts. The combination of great work and stellar client relations yields happy clients. In this post, we'll look at 8 easy to implement tactics that you can employ … [Read more...] about 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality. Without the volume, the sales team doesn’t have enough prospects to call. However, if you’re not providing quality leads, then the sales team is spending time calling prospects who aren’t truly interested in their … [Read more...] about How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
4 Insights PPC Advertisers Need To Know Featuring PPC Hero blogger, Chadd Powell and Navah Hopkins from Wordstream The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars? Join us on Thursday, October 29th at 1pm EST as Hanapin … [Read more...] about [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their remarketing audiences. To view these insights, simply navigate to "Shared Library > Audience" and select a list. From here, navigate through the report via the tabs at the top of the page (Top Insights, In-Market Audiences, Affinity Audience, Demographics, Locations, and … [Read more...] about Get To Know Your Audience Insights
How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
[New Whitepaper!] Everything You Need To Know About Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. If you aren't using extensions, you should be. If you need a break down on what … [Read more...] about [New Whitepaper!] Everything You Need To Know About Ad Extensions
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Understanding The Shift Toward People Based Marketing
Before we all became digitally savvy using multi-devices in an online world, one of the key methods of effective marketing was direct mail. Sending letters, brochures, and pamphlets with your marketing messages directly to consumers’ doors was the norm. The benefit of this form of marketing was that you could ensure the right person was receiving the right message at the right … [Read more...] about Understanding The Shift Toward People Based Marketing
