One of the first lessons you learn in PPC is the different keyword match types. They are the building block of query matching, but we don’t often evaluate them as a group. Some don’t even bother with multiple match types and sway to only using one match type or the other. They may use exact match exclusively and have extremely large keyword lists (because specificity breeds … [Read more...] about How Does Match Type Impact Performance?
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Why We Blog Every Day
Before joining the Hanapin Marketing team, I wondered why PPC Hero blog posts were published on a daily basis. I always found the posts to be relevant, but it seemed like content oversaturation. Was there really enough PPC content to post every day? Since beginning at Hanapin, I’ve found that answer to enthusiastically be “yes,” but more importantly, I’ve come to understand the … [Read more...] about Why We Blog Every Day
[New Flash Webinar!] What Marketers Need To Know About Programmatic Buying
According to Business Insider, total US programmatic ad revenue will top nearly $15 billion this year and be a majority (52%) of non-search digital-ad spend. Yet, despite programmatic’s growing dominance of the digital sector, there still appears to be a lack of knowledge about the space with both brands and agencies. In this webinar, expert Liam Brennan discusses several myths … [Read more...] about [New Flash Webinar!] What Marketers Need To Know About Programmatic Buying
What Is A Good Conversion Rate?
We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
After Hours at Hero Conf London!
Countless Unique Opportunities to Build Your Personal Brand! Hero Conf London is 2 short weeks away (and yes, a limited number of seats remain!). The Millennium Gloucester Hotel and Conference Centre will play host to London's Only All-PPC Event, 28-30 October. We've shared the amazing content, the world-class speakers and the exciting keynotes, but what will you do in your … [Read more...] about After Hours at Hero Conf London!
Be A Strategic Partner By Adopting The Consultative Approach
I’ve noticed a philosophical shift regarding my client’s expectations of their PPC partner relationships. They want their agency partner to be more strategic in their approach. Whether it’s an existing client who’s providing us feedback or a prospect who’s looking to change agencies, the feedback has been nearly identical. We hear statements like: "We're happy with our … [Read more...] about Be A Strategic Partner By Adopting The Consultative Approach
Flash Series Confirmation: What Marketers Need To Know About Programmatic Buying
You're All Set! You're now registered for our Flash Series 20-minute webinar, What Marketers Need To Know About Programmatic Buying. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Are Multi-Channel Efforts Undermining Your PPC? Determining … [Read more...] about Flash Series Confirmation: What Marketers Need To Know About Programmatic Buying
Flash Series: What Marketers Need To Know About Programmatic Buying
More about this 20-Minute Webinar According to Business Insider, total US programmatic ad revenue will top nearly $15 billion this year and be a majority (52%) of non-search digital-ad spend. Yet, despite programmatic’s growing dominance of the digital sector, there still appears to be a lack of knowledge about the space with both brands and agencies. In this webinar, expert … [Read more...] about Flash Series: What Marketers Need To Know About Programmatic Buying
How To Build Your Own Emergency Stop Button For AdWords
I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account. If there is an issue with a site, pausing the right elements takes several steps: Find what needs to be … [Read more...] about How To Build Your Own Emergency Stop Button For AdWords
Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. It is an opportune time to roll out this report because retailers are increasingly interested in new opportunities to meet online customer demand, especially during the holiday season. With the Shopping Assortment Report, you … [Read more...] about Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Considering A Paid Search Career? Here’s What To Assess
10 years ago the field of paid search was still a hidden gem. It was a great career choice but potential employees didn't know the profession existed. Over the past 5 years, awareness of paid search/SEM/PPC/Pay Per Click/Search Engine Marketing (so many ways of describing it!) has grown massively and there are now many graduates with an active interest in paid search. Why … [Read more...] about Considering A Paid Search Career? Here’s What To Assess
Another Deep Dive Into Auction Insights
Last month I reviewed a new metric based off of Auction Insights, Rank Above Share. This month we have an updated version of diving into Auction Insights to find who your true top competitors are in search. Let's go ahead and review what statistics are available to us when downloading an Auction Insights report: Impression Share – How often the participant receives an … [Read more...] about Another Deep Dive Into Auction Insights
