More about this Webinar Many marketers fixate on actions like getting clicks, web leads, form-fills and email addresses from users. However, are all those email addresses you’re acquiring turning into customers? In this webinar recording, expert McKay Allen from Convirza discusses why calls are more valuable than clicks, actionable insights on using call marketing, and the … [Read more...] about Webinar: Why Calls Are Better Than Clicks
Search Results for: PPC
Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. You’ll ask all the basic questions about their experience in the industry, what issues they currently face and where they’d like to take things from here. They’ll ask you about the … [Read more...] about Confronting Prospects Prior to the Agreement
[New webinar with 3Q Digital!] Live Landing Page Audit
Landing page optimization is the key to turning the most relevant clicks into conversions. Are you struggling to figure out why your landing page is not converting? Or why your landing page on desktop devices is converting like crazy, but your mobile landing page is tanking? In this webinar, Hanapin Marketing and 3Q Digital experts team up for a LIVE landing page audit. Along … [Read more...] about [New webinar with 3Q Digital!] Live Landing Page Audit
How Pay Per Click Advertising Helps Level The Playing Field For SMBs
The beauty of pay per click advertising is that it isn’t dependent on who has the most money to spend or who has the most clout. If that were the case, small businesses wouldn’t bother with this method of attracting new customers because they simply wouldn’t be able to keep up with the big budgets of their larger competitors. Instead, small to medium businesses (SMBs) have the … [Read more...] about How Pay Per Click Advertising Helps Level The Playing Field For SMBs
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
Hero Conf London | Only 63 Seats Remain!
PPC Heroes, time is running out to get your seat at the first Hero Conf in the UK. Just over one month remains until London's Only All-PPC Event, and we’re running out of space! Make sure you take advantage of this excellent opportunity to meet so many of your digital advertising peers. You don’t want to miss out on the world-class content (45 all-PPC sessions) , nonstop … [Read more...] about Hero Conf London | Only 63 Seats Remain!
Better Analyze Display Network Placements At The Account Level
Excluding placements. The activity we all love to spend time doing in our accounts. It is right up there with weekly bid changes and search query reports for the most fun action items. For the newer audience, excluding placements is a task done for the Display Network when certain GDN Placements are performing poorly within the account. Just go to "Display Network > … [Read more...] about Better Analyze Display Network Placements At The Account Level
Now Voting! The Most Influential CRO Experts of 2015
Every year PPC Hero launches the Top 25 Most Influential PPC Experts list. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf. Last year, we decided to launch a list entirely based on … [Read more...] about Now Voting! The Most Influential CRO Experts of 2015
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
How To Perform Twitter Research To Improve Ad Performance
Twitter can be a tricky platform for SEM account managers. Performing keyword research is a lot different than standard search campaigns, because of user intent on the platform. Twitter is a real-time micro-blog. Users are not necessarily going there to search for an answer like on Google or Bing. They’re going there to find relevant news, engage with others, share … [Read more...] about How To Perform Twitter Research To Improve Ad Performance
[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it! In this new 20 minute webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work … [Read more...] about [New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
A No-Nonsense Pros And Cons List For RLSA Implementation
Traditional pay-per-click (PPC) advertising allows advertisers to bid on relevant keywords. When a user query matches the search term the company’s advertisements appear at the top and right side of the page. This is a pretty easy concept to sell to companies. It is also a really targeted form of advertising. But guess what? Search ads just got better! In case you … [Read more...] about A No-Nonsense Pros And Cons List For RLSA Implementation
