Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this new 20 minute webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics. The live webinar will be on Wednesday, September 23 at Noon EST.
You’ll get expert-level PPC tips like:
- The types and uses of different text ad tests
- Examples of ad tests with results
- Determining your segments and defining your metrics
PS: Can’t make the webinar? Register anyways and we’ll send you the slides and recording afterwards!