Every year PPC Hero launches the Top 25 Most Influential PPC Experts list. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf.
Last year, we decided to launch a list entirely based on conversion rate experts and had quite an overwhelming response for it. So much so that we decided it should be an annual list.
CRO can be tricky – who do you look to for the best tips on how to make your landing page optimized to its fullest for your users? Who are the experts you secretly stalk on Twitter for awe-inspiring CRO knowledge or attend conferences to see them speak or love reading their blog posts because you just know they’re going to give you eye-opening tips!
It’s easy to vote. Write in the name and twitter handle of a CRO expert as your first choice and second choice for your nomination.
Once votes are cast and each person ranked, the nominees with the highest ranking will be named the Most Influential CRO Experts!
As the proprietors of this fine establishment, no Hanapin Marketing CRO Heroes will be included on the list, no matter how eligible.
The ranking formula mirrors our Top 25 PPC list and includes the following info:
Social Impact (using Moz’s Social Authority metric)
Traditional Influence (speaking engagements,blogs, articles, books, etc)
And, most importantly, the votes of you dear readers!
Who do you think is the most influential CRO expert? Whose blog do you love? Who’s on your must-follow Twitter list?