"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?" As paid search managers, we do not tell you to bid on brand terms to inflate … [Read more...] about Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Search Results for: PPC
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services. Many of our prospects as well are citing these very same reasons for moving on … [Read more...] about Two Advanced Ways To Build Strong Client Relationships
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
[New Webinar] Killer Strategies to Win with Click-to-Call
Mobile marketing generates billions of consumer-initiated phone calls. Are your PPC campaigns ready for the leads that pick up the phone and call you? You should be taking the utmost advantage of mobile advertising; From making sure your ads and landing pages are user-friendly for that click, to tracking phone calls back to the specific marketing source that originated them … [Read more...] about [New Webinar] Killer Strategies to Win with Click-to-Call
Testing, Testing… User Testing?
When we're running a PPC account, it's a necessity to take data into consideration when making changes or updates to a process or standard procedure. When we move to CRO, we look to data to call a winning test over the variation or to tell if something is statistically significant. But what we often don’t think about is any type of data or themes before we decide what to … [Read more...] about Testing, Testing… User Testing?
How Effective Is Your Ecommerce Campaign?
Are you getting the most bang for your buck? PPC management for ecommerce campaigns tests the skills and bidding strategies of even the most seasoned expert. You may be thinking "my campaign is doing ok right now," but take a step back - Is it as effective as it can be? Is it efficient and structured in a way that isn't a chaotic mess? Are you continuously enhancing your … [Read more...] about How Effective Is Your Ecommerce Campaign?
Weekend Bidding Rules For Better Cost Per Acquisition
One of the biggest challenges of having a successful paid search program is keeping cost per acquisition at or better than goal. To keep cost per acquisition costs in line with expectations, there’s a myriad of tactics and strategies that can be tested. For instance, keyword bids can be adjusted en masse, negative keywords can be added to your account, and even pausing … [Read more...] about Weekend Bidding Rules For Better Cost Per Acquisition
Hero Conf London: Focused. Relevant. At a Fraction the Cost.
To our international PPC Heroes - our first event outside the US is approaching quickly! Hero Conf rolls into London 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. The schedule is quickly coming together and features exciting new content from the most relevant speakers in the industry. There are a lot of reasons you shouldn't miss Hero Conf … [Read more...] about Hero Conf London: Focused. Relevant. At a Fraction the Cost.
Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily. Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products. The second … [Read more...] about Google Rolls Out Enhancements To Merchant Center Data Feeds
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
Last September Google made the announcement that Shopping campaigns would be eligible to appear on the Search Partners network. Shopping campaigns generally tend to see the best conversion rates and highest returns, so this announcement was well received. As a refresher, the Shopping ads show alongside contextually relevant results on Search Partner sites. These sites … [Read more...] about Analyzing 10 Months Worth Of Google Shopping Search Partners Data