I was recently talking with a team member about the weekly and daily “checks” I do on my account. How often am I in the interface, skimming through recent performance and searching for anomalies? Not to be confused with regular optimizations, these are simply pulse-checks for odd performance in my accounts. But what are the metrics I deem important enough to take time out of my … [Read more...] about 8 Email Alerts That Will Give You Back Your Sanity
Search Results for: PPC
Pay Attention To Agency “Red Flags”
Recently, we discussed some "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency. They Guarantee Results This is a surefire way to tell that your agency is full of it. Nobody can guarantee results in PPC marketing, but we can project the likelihood of lots of successful conversions. … [Read more...] about Pay Attention To Agency “Red Flags”
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
Nail Down A Mobile Strategy In 5 Simple Steps
Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps
On Demand Webinar – Flash Series: The Bing Ads Intelligence Tool
On Demand Webinar Flash Series: The Bing Ads Intelligence Tool Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Flash Series: The Bing Ads Intelligence Tool
Our Top-Rated Speakers Return for Hero Conf London!
8 of our 10 Best Portland Speakers Headline our First London Event! Hero Conf is home to some of the most in-depth, high-quality presentations in digital advertising. To ensure that's also true at our inaugural London event, 28-30 October at the Millennium Gloucester London Kensington, we're bringing back our highest rated speakers from Hero Conf Portland to join an … [Read more...] about Our Top-Rated Speakers Return for Hero Conf London!
Bing Shopping Campaigns Rollout In Full
The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC. Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the … [Read more...] about Bing Shopping Campaigns Rollout In Full
Tough Decisions Vs. Decisions With Tough Outcomes
A lot of business-type folks, especially those in start-ups, talk a lot about making tough decisions. It’s typically framed as how hard it is to run a business or department and how lonely it is because you have to make all the tough decisions, but good decision makers are always meeting with people and searching out new information that will help them make those … [Read more...] about Tough Decisions Vs. Decisions With Tough Outcomes
When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Hero Conf’s First Speaker Diversity Report
Gender, Role, and How We’re Trying to Build a Diverse Speaking Slate We’ve written previously about how we’d like the speaking slate at Hero Conf to more accurately represent the industry and the unique needs of our audience. We’ve been as blatant as to ask specifically for more pitches from the countless talented women and brand experts working in PPC. These are important … [Read more...] about Hero Conf’s First Speaker Diversity Report
[Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Join us for our brand new webinar series, where you’ll get actionable tips on a certain topic in 20 minutes! In this inaugural event on Thursday, July 16th at Noon EST, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists in Microsoft Excel, along with the best … [Read more...] about [Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Welcome To Mobile App Installs 101
“Mobile app installs” is an AdWords campaign type. By the name, it is not a surprise that the purpose of this campaign is to drive app downloads. The ads send users to the app store after the ad is clicked. Conversion Tracking Mobile app install campaigns are direct response focused. Conversion tracking is a must where available (spoiler alert!). Like traditional conversion … [Read more...] about Welcome To Mobile App Installs 101
