The AdWords Editor has been around for years and has been instrumental in helping account managers get things done quickly and efficiently. It’s something that every PPC Account Manager should be using on a regular basis; however, there are still several features that many account managers are not aware of. In this whitepaper, we’ll list out a number of features that can save … [Read more...] about [New Whitepaper!] 11 AdWords Editor Features To Save You Time
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Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes: User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products or completing events on … [Read more...] about Target User Intent With Bing Native Ads
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
“I have 35 scheduled meetings this week. Think about that for a minute.” - Jeff Allen Starting this month, veteran PPCer and Hanapin's President, Jeff Allen will be introducing a new, monthly email newsletter focused on what's happening in the world of PPC and what you need to know. Jeff’s an extremely busy guy (see the quote above) and we know you are too. He’ll give you a … [Read more...] about Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
Tricks For Running AdWords Scripts In Multiple Accounts
In theory, AdWords Scripts can be a big time saver by automating tedious optimizations like maintaining an alpha-beta account structure and SKAGs, or running complex reports like those that calculate account level Quality Score. But what I found in practice when using Scripts is that any time saved can easily be eaten up by the tasks involved with maintaining the code across … [Read more...] about Tricks For Running AdWords Scripts In Multiple Accounts
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Calculating Expected Lag Revenue
Don't count your chickens before they hatch. Usually, people tend to count on something before it happens, or they "count their chickens before they hatch." In paid search we do the opposite. Our phrase needs to be "Don't optimize before all your revenue is counted." But most accounts have lagging revenue and at the same time we need to optimize based on the most recent date … [Read more...] about Calculating Expected Lag Revenue
8 Email Alerts That Will Give You Back Your Sanity
I was recently talking with a team member about the weekly and daily “checks” I do on my account. How often am I in the interface, skimming through recent performance and searching for anomalies? Not to be confused with regular optimizations, these are simply pulse-checks for odd performance in my accounts. But what are the metrics I deem important enough to take time out of my … [Read more...] about 8 Email Alerts That Will Give You Back Your Sanity
Pay Attention To Agency “Red Flags”
Recently, we discussed some "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency. They Guarantee Results This is a surefire way to tell that your agency is full of it. Nobody can guarantee results in PPC marketing, but we can project the likelihood of lots of successful conversions. … [Read more...] about Pay Attention To Agency “Red Flags”
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
Nail Down A Mobile Strategy In 5 Simple Steps
Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps
On Demand Webinar – Flash Series: The Bing Ads Intelligence Tool
On Demand Webinar Flash Series: The Bing Ads Intelligence Tool Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Flash Series: The Bing Ads Intelligence Tool
Our Top-Rated Speakers Return for Hero Conf London!
8 of our 10 Best Portland Speakers Headline our First London Event! Hero Conf is home to some of the most in-depth, high-quality presentations in digital advertising. To ensure that's also true at our inaugural London event, 28-30 October at the Millennium Gloucester London Kensington, we're bringing back our highest rated speakers from Hero Conf Portland to join an … [Read more...] about Our Top-Rated Speakers Return for Hero Conf London!
