More about this Webinar Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In the recording, Hanapin's Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion … [Read more...] about Webinar – Testing Your Creative: Small Changes with Big Effects
Search Results for: PPC
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
On Demand Webinar: Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
On Demand Webinar Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the demographic information they provide on their profile pages. Choice is great, right? With so many options to target, we should be able to pick out the exact targeting we need for the perfect audience. Well, maybe in the perfect PPC world (not ours). What it really means is that it’s up to you to figure out the proper … [Read more...] about Analyzing The Results Of Various LinkedIn Targeting Techniques
Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
One Way To Become A Remarketing Jedi: Use the Analytics Force
Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right? Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire. First, use analytics to get a … [Read more...] about One Way To Become A Remarketing Jedi: Use the Analytics Force
Liveblogging “Micro-Moments: The New Battleground For Brands”
On May 5th, Google introduced "Micro-Moments." These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today, Google will be livestreaming a new event entitled "Micro-Moments: The New Battleground for Brands." Once again, we'll be liveblogging the event, giving you our instant updates, thoughts, and … [Read more...] about Liveblogging “Micro-Moments: The New Battleground For Brands”
My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92% increase in revenue for Google Shopping when comparing May 2012 to May 2015 Google Shopping numbers (total site revenue rose 26%). With that kind of growth, I would be nuts if I didn’t have a … [Read more...] about My 2015 Google Shopping Wishlist
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
