We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
Search Results for: PPC
Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]
This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You … [Read more...] about Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]
Let’s Get That Ad Test Started Now!
Ad testing is a topic that comes up quite frequently in the PPC world and, quite frankly, years ago it used to make me cringe! Don’t get me wrong. Ad testing is not only a great practice for your accounts – it’s also a necessary task. Imagine a brand that ran the same TV commercial year after year without ever changing or a company that placed the same ad in the newspaper every … [Read more...] about Let’s Get That Ad Test Started Now!
The 3i’s Of Real, Sustainable Improvement
Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have. You have to have the patience to let tests play out, wait for new clients to come in, and to understand what internal and external influences … [Read more...] about The 3i’s Of Real, Sustainable Improvement
Hero Conf London Speaker Pitches Close Tomorrow!
What does that mean for you? It means you have exactly two days to get creative and write a pitch that will land you on the inaugural slate for Hero Conf London, October 28-30 at the Millennium Gloucester Hotel London Kensington. We’ll be accepting pitches until end-of-day (11:59 pm EST), Friday, June 19 at HeroConf.com. We’ve heard from many of you already (and couldn’t be … [Read more...] about Hero Conf London Speaker Pitches Close Tomorrow!
On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
Ad copy testing is one of the most basic principles in PPC. Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. Yet, a surprising number of advertisers don’t take advantage of ad copy testing. For those that do test, its in a disorganized, … [Read more...] about On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
Webinar – Testing Your Creative: Small Changes with Big Effects
More about this Webinar Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In the recording, Hanapin's Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion … [Read more...] about Webinar – Testing Your Creative: Small Changes with Big Effects
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
On Demand Webinar: Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
On Demand Webinar Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the demographic information they provide on their profile pages. Choice is great, right? With so many options to target, we should be able to pick out the exact targeting we need for the perfect audience. Well, maybe in the perfect PPC world (not ours). What it really means is that it’s up to you to figure out the proper … [Read more...] about Analyzing The Results Of Various LinkedIn Targeting Techniques
