On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
June 17, 2015
Ad copy testing is one of the most basic principles in PPC. Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue.
Yet, a surprising number of advertisers don’t take advantage of ad copy testing. For those that do test, its in a disorganized, non-valuable manner.
In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.
You’ll get expert-level PPC tips like:
- Why ad testing is so important to your PPC
- Setting up an ad test, along with 23 test ideas
- Preparing to test your creative
- How to determine your metrics on what is successful
- 10 real tests and results we’ve seen
*The original webinar was presented and moderated by Moz. Once you fill out the registration form, you will be directed to the webinar recording on Moz’s website.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.