This is the third in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous posts … [Read more...] about When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
Search Results for: PPC
Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. This void has led to an uncertain future for the marketing department. Decisions currently being made can easily be overturned by the new regime, which will most likely have a different vision and point of view. Adding to this uncertainty is the future of my everyday contacts of which I’ve built solid … [Read more...] about Uncertain Waters: Dealing With Executive Management Change
Best Sources And Techniques For Identifying Great Talent
This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
When To Hire Your First Employee
This is the first of a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. (Hat tip to Kirk Williams for the idea for … [Read more...] about When To Hire Your First Employee
AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices. According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task. … [Read more...] about AdWords Livestream To Announce Latest Mobile Innovations
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
Segmenting Top And Poor Product Performers – A Google Shopping Case Study
There are many different ways to structure Google Shopping campaigns. When beginning, I prefer to break out campaigns and/or ad groups by product types. Unless there is a reason otherwise, I’ll generally set bids at the product group level instead of the individual SKU, allowing the data to dictate which products convert better for the more generic queries. For example, a query … [Read more...] about Segmenting Top And Poor Product Performers – A Google Shopping Case Study
Target New Audiences Through Paid Search
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. So what this means for paid search is that it is time to begin (if you’re not already) utilizing the channel to power your entire marketing plan. One way is to find new audiences. Target New Niche Audiences Finding a niche paid search audience can … [Read more...] about Target New Audiences Through Paid Search
2015 Search Marketing Madness Winner Announced
The votes are in and we have a winner. Congratulations to Susan Wenograd for winning the 2015 PPC Hero Search Marketing Madness Tournament! Susan defeated AdWords Editor in the final round and has won a FREE registration to Hero Conf. Congratulations to all participants in this year's tournament and we're already looking forward to 2016! … [Read more...] about 2015 Search Marketing Madness Winner Announced
3 Easy AdWords Reports You Might Not Be Using
Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers. All that other stuff can be daunting. But once you begin to know your way around the AdWords interface, there are a lot of very simple, very informative reports you … [Read more...] about 3 Easy AdWords Reports You Might Not Be Using
