What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert … [Read more...] about The Real Performance We’ve Seen With Ad Customizers
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OnDemand Webinar – 5 Reasons You Need To Use Bing Advertising In 2015
On Demand Webinar 5 Reasons You Need To Use Bing Advertising In 2015 Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – 5 Reasons You Need To Use Bing Advertising In 2015
What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
They All Are Attending Hero Conf! Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and American Cancer Society. From live, interactive sessions to advanced sessions on AdWords scripts to management … [Read more...] about What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
Using Basecamp for Effective Paid Search Management
We all know how critical it is to be an organized account manager. When setting up paid search projects clear communication, task management, and guidance are necessary for the success of a project. A good account manager needs to be able to act as a conductor and orchestrate the tasks though the duration of the client relationship. Fortunately, there are tools in the market … [Read more...] about Using Basecamp for Effective Paid Search Management
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below are just a few of the tools available … [Read more...] about Quick Keyword Tool In Excel
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal Event Tracking, that has increased the usability and value for digital marketers. In this webinar on Wednesday, January 28th at … [Read more...] about New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a ton of time and brain power pulling data and manipulating pivot tables we’ve come up with a few scripts that will help you to minimize frustrations and … [Read more...] about Punch AdWords In The Face With These 5 Easy Scripts
Critical Injuries That Will Take You Out of the Game
As we’re working to keep with a football theme this week, I wanted to tackle what I first think of when football comes to mind: injuries. It may be because I have a son that will one day hate me when I tell him there’s no way he’s playing football, or maybe it’s because I have no real knowledge of the game outside of Friday Night Lights (Street! Nooo!). For PPC accounts, we get … [Read more...] about Critical Injuries That Will Take You Out of the Game
Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
In an industry where success is often defined by “quick wins” and other idioms for capitalizing on what we perceive to be egregious in-account oversights, it can be easy to forget that there’s another (more reliable) way to achieve performance growth: A Systematic and Sustained Maintenance of the Account With the Super Bowl match-up set (much to the joy of our peerless … [Read more...] about Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
What The Google Trusted Store Announcement Means For Merchants
Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Putting The Focus On Conversion Rate Optimization
In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look at CRO, why it’s important to use, best … [Read more...] about Putting The Focus On Conversion Rate Optimization
