Don't want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts for those interested in editing scripts without having to rely on a programmer. Here at Hanapin get loads of requests … [Read more...] about 3 Easy Ways to Amp Up Your AdWords Scripts
Search Results for: PPC
Singing This Unsung Hero’s Praises – Proper Account Structure
With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all of the accolades for throwing touchdowns, … [Read more...] about Singing This Unsung Hero’s Praises – Proper Account Structure
An Introduction To Yahoo Gemini
Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interest based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing - Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network. The program is not part of Bing Ads and … [Read more...] about An Introduction To Yahoo Gemini
Easy Ways To Measure The Value of Branded Campaigns
It's a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded campaign. I will cover how you can measure … [Read more...] about Easy Ways To Measure The Value of Branded Campaigns
Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
How To Find Out If It’s Seasonality Or Something Else
The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.” A song that probably was written in blissful … [Read more...] about How To Find Out If It’s Seasonality Or Something Else
Are Long Tailed Keywords The Answer to Keyword Optimization?
Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer to the question is both, I find … [Read more...] about Are Long Tailed Keywords The Answer to Keyword Optimization?
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need to tweak them to meet your very specific needs. If you're just getting started with adding a script to your account this quick tutorial at the bottom … [Read more...] about 5 Easy Ways to Customize AdWords Scripts
Average Conversion Rate: What’s Average, Anyway?
Conversion rate optimization (CRO) is a huge topic in the PPC world, especially since increasing this metric can turn dirt into gold in your accounts. Each time someone clicks you have a chance to gain a conversion - whether that’s a sale, lead form filled out, or subscriber gained. Each time that person doesn’t perform a conversion on your site, you’re wasting money. So, … [Read more...] about Average Conversion Rate: What’s Average, Anyway?
Simple Tips To Enhance Your Excel Spreadsheets
Every now and then you stumble across an Excel tip or trick that blows your mind. However, this won’t always be the case and as your skills progress these insights are harder and harder to discover or take more effort than they are worth. Rather than going bigger, it is often much easier to take a step back and recognize little tricks you could try, or actions that lead to … [Read more...] about Simple Tips To Enhance Your Excel Spreadsheets
The 2015 Google Analytics Exam & What You Need To Know
In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test. As the motherload of Google exams, the Analytics test … [Read more...] about The 2015 Google Analytics Exam & What You Need To Know
