While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest … [Read more...] about Technical Revolution of Digital Marketing [New Webinar with Acquisio!]
Search Results for: PPC
10 Keywords Tools Other Than Google Keyword Planner
Whether you are constructing a new PPC account or expanding an existing one, keyword tools and research is an ongoing part of the job for all account managers. By far the most well known tool is the Adwords Keyword Tool correctly called the Google Adwords Keyword Planner. I will argue any day that successful keyword research sets the foundation for new campaigns. It is also … [Read more...] about 10 Keywords Tools Other Than Google Keyword Planner
Super Early Bird Pricing Expires Sunday!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you'll get the best price on registration to Hero Conf eCommerce Summit, January 22-23 in Miami, FL. We’ve added tons of new information to the event site, including speakers from DocuSign, Ebay and Point It. Check out their all new sessions and explore the rest of a jam-packed 2 … [Read more...] about Super Early Bird Pricing Expires Sunday!
Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began your next split test in the cycle. … [Read more...] about Why You Can’t Just Trust Your Split Test Stats
4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis. Even with the addition of awesome automation tools like Acquisio, Marin, Kenshoo, and the like—there’s still a lot that’s sometimes easier to do or only available through AdWords Editor. The most basic AdWords Editor users will utilize the program for things like adding a whole … [Read more...] about 4 AdWords Editor Features To Save You Time
Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Now Seeking: A More Representative Speaker Slate
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from agency and in-house brands alike. They are dynamic digital advertising experts with varied backgrounds and exciting stories. Unfortunately, … [Read more...] about Now Seeking: A More Representative Speaker Slate
Harmony, Intent & Facebook Landing Pages
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can … [Read more...] about Harmony, Intent & Facebook Landing Pages
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Introducing the Stockton Report: Find Keywords with Hidden Value
PPC Hero series week wraps up today as Kevin looks at how to find keywords with hidden value. Take a look at all report focused posts this week, including Carrie's take on location extensions, Jacob's assessment of the destination URL report, Kayla's look at how to use client service reports to improve retention, and Rachael's insight into two key Analytics reports. AdWords … [Read more...] about Introducing the Stockton Report: Find Keywords with Hidden Value
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we're giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami before joining us for the PPC Conference of the Year, live in Portland, OR. Grab your combined conference pass today for $550 … [Read more...] about Two Hero Conf Events, One Unbeatable Price!
