We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many ways to save money by thinking negatively about your account management. What should you be excluding? What are you targeting that you shouldn’t be? Taking advantage of these … [Read more...] about 4 Negative Tactics To Save Money
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Live Landing Page Audit [Webinar Recording]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help! In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live … [Read more...] about Live Landing Page Audit [Webinar Recording]
Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It’s time to grow but you’ve maxed out your return within your current targeting. Something has to change. Search is a ‘pull’ vehicle. Users search for answers after becoming aware of a need. How your … [Read more...] about Use AdWords Similar Audiences To Reach Your Uncovered Audience
7 Tips For AdWords YouTube Campaigns
You’ve successfully pitched YouTube advertising to your client. You have a great video and the AdWords account is linked to the client’s YouTube Channel. It’s time to start advertising! Ranging from settings to optimizations, I’ve put together seven tips to run successful AdWords YouTube campaigns. The first four tips speak to campaign setup while the last three deal with … [Read more...] about 7 Tips For AdWords YouTube Campaigns
Choose Future Hero Conf Summit Topics!
If you haven't heard yet, Hero Conf is tackling conversion in a brand new event coming up in October of this year. Hero Conf Conversion Summit will be held October 14-15 at the NCAA Hall of Champions in Indianapolis. Along with the deep, actionable education you’ve come to expect from the Hero Conf brand, the Summit will focus specifically on conversion with two tracks, Science … [Read more...] about Choose Future Hero Conf Summit Topics!
Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably … [Read more...] about Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a functional change to an account changes performance. But that’s often not the purpose of the strategy or tactic but just a … [Read more...] about Functional Vs. Performance Paid Search Strategies and Tactics
Google AdWords Interface Replaces “Delete” with “Remove”
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”. As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available. Most … [Read more...] about Google AdWords Interface Replaces “Delete” with “Remove”
Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You're ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you'll want to be wary of, and, of course, suggestions for where to focus and how to approach this exam! Practice for The AdWords Fundamentals Exam Step 1 - Get the Fundamentals Guide. Google wants you to … [Read more...] about Putting “Fun” Back In The AdWords Fundamentals Exam
Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, as they host a live landing … [Read more...] about Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction. Today, we’ll discuss both how the analysis was conducted and how we used it to drive strategy. Pulling the Data: The Auction … [Read more...] about Performing Competitive Analysis – How to Stay Ahead of Your Competition
Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
