Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses across multiple devices and eventually phone and in-store conversions. Google said this day … [Read more...] about AdWords Cross-Device Estimates. Good or Bad?
Search Results for: PPC
9 Tips for Improving Cost-Per-Lead
When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out on the blue and pink?! If you can have all three – what would that take? If you can find more conversions for your account – what would THAT take? However, … [Read more...] about 9 Tips for Improving Cost-Per-Lead
Why You Should Be Focusing on Qualified Traffic
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic -- you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive mistake. People who come to your site as sight-seers aren’t what you’re after. You’re after people really looking to buy. In other words, … [Read more...] about Why You Should Be Focusing on Qualified Traffic
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think we’re doing pretty well in Search and we don’t need much external help (yes, this was their first talking point) We need someone to help us set up a system for our … [Read more...] about Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
Submit Your Topic Ideas for Hero Conf Today!
Friends of PPC Hero, we need your input. We’re pulling together all the details for Hero Conf 2014 and would love some direct feedback from you. Is there a topic you’d like to see covered at Hero Conf 2014? Is there valuable content that’s been missing from recent conferences you’ve attended? We’d like you to tell us what it is. We’re now accepting topic suggestions at … [Read more...] about Submit Your Topic Ideas for Hero Conf Today!
Hero Conf 2014 Registration is Now Open!
The headline is easy: Registration for the world's largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here are the vitals: What: A Three-Day, All-PPC Digital Marketing Conference (As Always) When: April 28-30, 2014 Where: The Hilton Austin in Austin, Texas … [Read more...] about Hero Conf 2014 Registration is Now Open!
How Dynamic Search Ads Can Fill The Gaps In Your Account
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can be automated, scripted, or dynamically generated, we’ve got it – so stay tuned! What Are Dynamic Search Ads? This article … [Read more...] about How Dynamic Search Ads Can Fill The Gaps In Your Account
Big AdWords Certification Changes Are Coming
As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google Partners is coming to an agency near you.” Starting September 30, 2013, the old certification program is being replaced by Google Partners. One of our all-time most … [Read more...] about Big AdWords Certification Changes Are Coming
Does DKI Really Work? [Case Study]
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing – Does DKI really work? Below we will review – What is DKI? Does it Really Work? DKI Best Practices. What is DKI DKI stands for Dynamic … [Read more...] about Does DKI Really Work? [Case Study]
Creating Dynamic Ads with Scripts
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more frequently to include relevant and timely information? This is where dynamic ads come into play. Today we are going to cover how a little knowledge of scripts can help you … [Read more...] about Creating Dynamic Ads with Scripts
