We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning. This article is aimed at helping you to understand and devise a strategy for your pay per click accounts. Without … [Read more...] about Developing a Pay-Per-Click Strategy
Search Results for: PPC
WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I get from telling Google that, actually, I’m the better judge of relevancy (thank you very much!). No. The true reason I love working with negatives is … [Read more...] about WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
News Update: Google Instant–Win, Lose or Draw?
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to … [Read more...] about News Update: Google Instant–Win, Lose or Draw?
Search Marketing Madness Champion
After a month of tough competition, PPC Prospector has been named our 2011 Search Marketing Madness tournament champion! They will receive the new Kindle 3G to keep up on all the latest SEM news. We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine marketing … [Read more...] about Search Marketing Madness Champion
Our Greatest Hits for March 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC HERO GREATEST HITS: Jessica C. leads the pack this month with her informative article on Adwords … [Read more...] about Our Greatest Hits for March 2011
News Update: Google to Retire Position Preference Feature
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today you can no longer enable position preference for your campaigns in AdWords, and if you turn off position preference in any of your … [Read more...] about News Update: Google to Retire Position Preference Feature
8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you want. When the new tool became available in mid February, I wrote a guest post on WordStream that provided a quick guide to Adwords automated rules. Over the past … [Read more...] about 8 Steps To Creating AdWords Automated Rules
News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and … [Read more...] about News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Search Marketing Madness: Championship Game
Tonight UConn and Butler face off to determine the 2011 NCAA Champion (go Bulldogs!), but today it's PPC Prospector vs. Copy Blogger competing to be declared the 2011 Search Marketing Champion. This one's for all the marbles, or a free Wi-fi Kindle. So cast your votes now in the survey below. Voting will be open until the end of day Thursday and the winner of PPC Hero's first … [Read more...] about Search Marketing Madness: Championship Game
Letter from the CEO – “Luke, I am your father.”
Yeah, I realize that's not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month's Letter from the CEO, and this one is perfectly applicable! In March, I wrote that Hanapin is increasing the investment in our blogs. They're a great source of pride for us, we have a lot of fun with them, and they generate quite … [Read more...] about Letter from the CEO – “Luke, I am your father.”
SEO Boy to the Rescue!
SEO Boy is ready for spring! He's got his bike out, and......wait a minute. What shenanigans has SEO Boy gotten into today?! He must be playing an April Fool's joke on us, showing up on the wrong blog like this! … [Read more...] about SEO Boy to the Rescue!
Search Marketing Madness: Final Four
The top team in each region has been determined! Now it's time for you to decide who will move on to the Championship game andcompete to win a free Wi-Fi Kindle. It's PPC vs. SEO and Social Media vs. Blogging. Vote for your favorite blogs in the survey below. Voting ends April 4th so spread the word! … [Read more...] about Search Marketing Madness: Final Four
