In the second week of December, we're quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here's one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: "What am I searching for?" This is not a philosophical, soul-searching … [Read more...] about Long Tail Terms for the Holiday Shopping Season
Search Results for: PPC
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly. This could potentially hurt some local advertisers, … [Read more...] about Google LBA’s Are Being Removed, Get a Location Extension Instead
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
Good SEM is SMART
After reading the second half of Ron Jones's article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas. However, my more noble tendencies forced me to merely reference them, while giving him credit for the inspiration. Mr. Jones's article discusses the methods for planning and measuring success in SEO efforts using … [Read more...] about Good SEM is SMART
Building a Better Keyword List – One Relative at a Time
After spending the past few years working in PPC marketing, I'd like to believe I'm exceptionally competent at managing effective search campaigns. Based on the ROI and profit margins associated with many of those campaigns, that may be true. For companies that handle all of their own search marketing internally, it's possible, and likely, for the search manager to be an … [Read more...] about Building a Better Keyword List – One Relative at a Time
Use These Tips from Yahoo to Maximize Your Holiday Revenue
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your PPC advertising campaigns to this holiday season. General Holiday Shopping Stats: Women this year are planning to spend … [Read more...] about Use These Tips from Yahoo to Maximize Your Holiday Revenue
Landing Page Testing: How to test and what to test
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting … [Read more...] about Landing Page Testing: How to test and what to test
Weed Out Unqualified Traffic with the Search Query Report from MSN adCenter
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you have one). But now you can finally see raw search query data within your adCenter PPC account. Search query reports show you the … [Read more...] about Weed Out Unqualified Traffic with the Search Query Report from MSN adCenter
Our Greatest Hits for October 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from October. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding … [Read more...] about Our Greatest Hits for October 2009
Google’s New Ad Sitelinks & How You Can Get Them for Your Account
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website. The sitelinks also provide advertisers with a … [Read more...] about Google’s New Ad Sitelinks & How You Can Get Them for Your Account
How to Fine Tune Your International Campaigns in AdWords
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google's expanded broad match. Today, I will spin a cautionary tale about casting a wide keyword net within … [Read more...] about How to Fine Tune Your International Campaigns in AdWords
