In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! The Search Monitor provides real-time competitive intelligence to … [Read more...] about Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
Search Results for: PPC
Win One of These Excellent Books in Our Awesome SEM Giveaway!
As part of our $16,000 Search Engine Marketing Giveaway, we’re giving away 100 free copies of some great SEM books by excellent industry authors. We wanted to introduce the books to our readers in case you haven’t heard about some of them! If you find one (or two! or three!) you'd like, enter our free contest- you can specify which book you’d like to receive if you’re randomly … [Read more...] about Win One of These Excellent Books in Our Awesome SEM Giveaway!
Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! Before we were ClickEquations, we were Commerce360, a full … [Read more...] about Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, … [Read more...] about 4 Pitfalls of Dynamic Keyword Insertion (DKI)
Why the Google Content Network Works: It’s all about the moment of relevance
I've been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign's full potential. In my last few articles we've discussed nuts-and-bolts Content Network optimization, but today I'll discuss why the Content Network works and why it has the ability to generate … [Read more...] about Why the Google Content Network Works: It’s all about the moment of relevance
Announcing Our $16,000 SEM Sweepstakes Giveaway!
This morning we're launching our $16,000 SEM Sweepstakes Giveaway! What does this mean exactly? This means we're giving away $16,000 worth of SEM prizes. These prizes include: 100 copies of some of the best SEM books around! The topics range from paid search, search engine optimization, and landing page optimization! Exclusive access to excellent SEM software. Those who … [Read more...] about Announcing Our $16,000 SEM Sweepstakes Giveaway!
Happy Talk Like a Pirate Day!
YYYhhhhaarr! PPC Hero would like wish all of you land lovers a happy Talk Like a Pirate Day! Some of you may not know this but PPC Hero has family ties that go all the way back to Black Beard. His lineage has changed its ways over the centuries and now he's a full-fledged super hero. But sometimes... the pirate side of his heritage likes to come out! Yo ho ho and a bottle of … [Read more...] about Happy Talk Like a Pirate Day!
It’s Coming: Our Totally Awesome SEM Giveaway Contest
Tell your friends, tell your coworkers, tell your mom (well, if she's interested in search engine marketing)! On Monday, September 21, Hanapin Marketing (the company that produces the PPC Hero and SEO Boy blogs) will be announcing an amazingly awesome SEM giveaway contest. We're giving away $16,000 worth of search engine marketing-related prizes, including: A hundred SEO, … [Read more...] about It’s Coming: Our Totally Awesome SEM Giveaway Contest
How to Utilize Yahoo’s Ad Scheduling Feature
Yahoo! has been making progress in updating their paid search platform. They have recently added some additional reporting functions that give you greater visibility into where you ads are appearing within their partner network. Today, we'll discuss Yahoo!'s ad scheduling feature and how to best utilize it to enhance your PPC performance. You may have noticed the relatively … [Read more...] about How to Utilize Yahoo’s Ad Scheduling Feature
Praise and Caution for the AdWords Opportunities Tab
Last week Google expanded the beta test of the 'Opportunities Tab' in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I … [Read more...] about Praise and Caution for the AdWords Opportunities Tab
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
Our Greatest Hits for August 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from August. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in the number one spot is Carrie's post highlighting the top 10 reasons why your ads aren't showing in … [Read more...] about Our Greatest Hits for August 2009
