Tell your friends, tell your coworkers, tell your mom (well, if she's interested in search engine marketing)! On Monday, September 21, Hanapin Marketing (the company that produces the PPC Hero and SEO Boy blogs) will be announcing an amazingly awesome SEM giveaway contest. We're giving away $16,000 worth of search engine marketing-related prizes, including: A hundred SEO, … [Read more...] about It’s Coming: Our Totally Awesome SEM Giveaway Contest
Search Results for: PPC
How to Utilize Yahoo’s Ad Scheduling Feature
Yahoo! has been making progress in updating their paid search platform. They have recently added some additional reporting functions that give you greater visibility into where you ads are appearing within their partner network. Today, we'll discuss Yahoo!'s ad scheduling feature and how to best utilize it to enhance your PPC performance. You may have noticed the relatively … [Read more...] about How to Utilize Yahoo’s Ad Scheduling Feature
Praise and Caution for the AdWords Opportunities Tab
Last week Google expanded the beta test of the 'Opportunities Tab' in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I … [Read more...] about Praise and Caution for the AdWords Opportunities Tab
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
Our Greatest Hits for August 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from August. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in the number one spot is Carrie's post highlighting the top 10 reasons why your ads aren't showing in … [Read more...] about Our Greatest Hits for August 2009
With Transparency and Clarity, Explain Why Goals Have Not Yet Been Met
We have discussed what to do if your optimization doesn't go as planned. But how do you convey this information to your client? Throughout this document, you should have noticed a theme: communication with your client is essential to a healthy relationship. So the best way to communicate this information is with clarity and transparency. In general, when you need to paint … [Read more...] about With Transparency and Clarity, Explain Why Goals Have Not Yet Been Met
What You Need to Know About the Google AdWords Quality Score
A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
When you inherit a PPC account from another search agency or account manager, there is always going to be that moment of head scratching as you try to figure out the "other guy's" process and strategy. The head scratching can quickly turn to head hitting once you begin to troubleshoot the performance history of the account. But before you jump to any conclusions, you … [Read more...] about Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
Upload Your Account Structure to adCenter Quickly and Easily
Creating a smart account structure helps keep your keywords organized, saves you time, and helps improve your quality scores with Google. If Google AdWords can see that your keywords are in highly targeted ad groups with well-written and highly targeted ad texts, you'll likely get a great quality score, which helps you rank higher in Google but pay less. Once you have … [Read more...] about Upload Your Account Structure to adCenter Quickly and Easily
The Five Elements of a Successful Landing Page
Earlier in this document, we discussed how to familiarize yourself with your client's landing page quickly. The tactics we discussed can bring you up to speed on how your client is tracking sales/leads via their contact form or phone calls. Once you have established that leads/sales are being tracked properly, what are the steps for optimizing the performance of your … [Read more...] about The Five Elements of a Successful Landing Page
Separating Your Search and Display Networks within AdWords
Simply put, the search and display networks are completely different beasts and need to be treated as such. It will save you a lot of time and headache to separate these two networks, even if they are lumped together when you inherit the account. To quickly recap, the search network refers to ads that display based on keywords entered directly into a search engine. You … [Read more...] about Separating Your Search and Display Networks within AdWords
Save Time and Effort with AdWords Editor and MSN Desktop
Time is something PPC managers just can't seem to get enough of. Therefore, when you inherit a PPC account and it's in need of major restructuring, turn to Google's AdWords Editor and MSN Desktop to make changes quickly. Google's AdWords Editor and MSN Desktop are free desktop applications that will make your PPC management a breeze. With these two applications, you can … [Read more...] about Save Time and Effort with AdWords Editor and MSN Desktop
