The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! We've discussed custom URL tagging for use with Google Analytics several times on PPC Hero. But this was … [Read more...] about Our Greatest Hits for July!
Search Results for: PPC
What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Today begins PPC Hero's newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and … [Read more...] about What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help the relevancy of PPC advertisements. On the other side, there seems to be a lot of myths, misunderstandings, and straight up … [Read more...] about Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us. Within the new tabs, Google is removing your Content Network average position and has temporarily replaced it with "N/A." The funny thing is, if you switch over to the Keywords tab, you can still see an average … [Read more...] about Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
Tips on Uploading Google Campaigns into Yahoo
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo … [Read more...] about Tips on Uploading Google Campaigns into Yahoo
The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn't hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on. Upon closer review of the Yahoo article I have some questions, comments and … [Read more...] about The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
Discover Google AdWords Insertion Tags and Learn How to Use Them Today
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don't use Analytics? How can you track all of your PPC … [Read more...] about Discover Google AdWords Insertion Tags and Learn How to Use Them Today
New Placement Feature in Google Now Live
If you're a fan of creating placement performance campaigns you may want to take advantage of Google's new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group … [Read more...] about New Placement Feature in Google Now Live
Generating Leads Should Not Be Your End Goal
Today, I attended an interesting Search Marketing Now webinar titled, "Tracking Beyond the Lead," presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search but if you aren't generating revenue then something isn't working properly. For some campaigns, sending a large quantity of … [Read more...] about Generating Leads Should Not Be Your End Goal
Are Your Keywords Not Showing Due to “Low Search Volume”?
The other day I had an ad group that hadn't received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don't need to do anything. However, … [Read more...] about Are Your Keywords Not Showing Due to “Low Search Volume”?
Yahoo Reserve Market Price Killed My Campaign
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the quality of advertising within their paid listings. For the most part, this new system hadn't seriously affected our campaigns until … [Read more...] about Yahoo Reserve Market Price Killed My Campaign
Our First Landing Page Critique HEROcast: Zilliant.com
Earlier this week we requested submissions for our new Landing Page Critique series we'll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing page and post it to our blog. Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be … [Read more...] about Our First Landing Page Critique HEROcast: Zilliant.com
