The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel related businesses and … [Read more...] about [New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer
Search Results for: PPC
Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
The past two weeks we have discussed the process of landing a job in PPC. The recommendations, advice, and insight came from my experience over the course of 8 years building PPC teams. If you would like to get caught up with this series, you can start with part 1, where we discuss how to get noticed by hiring managers. If you are short on time, I can give you the 1 sentence … [Read more...] about Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
Dissecting PPC Agency Pricing Models
This is the first of three blog posts on the topic of pricing models and contracts. The next one will be published on August 12 and the final one on August 26. They’ll cover topics like hourly rate, pricing for boutique versus traditional agencies, whether you should charge a minimum amount, charging a flat fee plus a percentage of spend, pay for performance, hourly rates, how … [Read more...] about Dissecting PPC Agency Pricing Models
Live Stream of New Flash Webinar @PPCHero Tomorrow!
Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the … [Read more...] about Live Stream of New Flash Webinar @PPCHero Tomorrow!
Beginner Excel: 10 Must-Haves for PPC Newbies
I’ve said it before and I’ll say it again: PPC enthusiasts are often Excel nerds . But if you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret is that once you know a handful of tricks, it become pretty easy to figure out how to make Excel work for you, instead of becoming a source of insecurity and stress. The … [Read more...] about Beginner Excel: 10 Must-Haves for PPC Newbies
[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Are you interested in having your ecommerce landing page audited during the webinar? Send your URL to marketing@hanapinmarketing.com. We'll perform an audit on one landing page during the live webinar! How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar … [Read more...] about [New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Transform Your PPC Landing Page Forms
You are running a lead generation campaign, at least in theory. What you are actually running is just a campaign, because the leads are not coming in. You continue to pay for users to click on the ads and the users continue to leave your landing page without submitting their information. This is not a good situation. You are sure that the keywords are on target, that … [Read more...] about Transform Your PPC Landing Page Forms
5 Ways PPC Accounts Are Like Toddlers
Sitting down to write a blog today, I felt totally frazzled and unable to focus on any of the amazing account work I've been doing or any of the cool features that have been released lately. Of course I'm an over-analyzer, so I thought about what the contributing factors to this could be. Have I eaten too much junk food today? Did I not get enough sleep last night? No, I just … [Read more...] about 5 Ways PPC Accounts Are Like Toddlers
Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator. View the first post: Getting Noticed by Hiring Managers. If getting your resume noticed is half of the battle, then the other half is nailing the interview process and getting a job offer. Today I want to share some tips … [Read more...] about Landing Your PPC Dream Job: Nailing The Interview Process
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
For most companies, having a successful PPC (pay-per- click) search advertising strategy is critical. There are thousands of businesses in the U.S. alone where it’s the only marketing they do. With so much at stake, marketers must be able to accurately track PPC ad activity to optimize performance. Most companies are able to do this for online conversions like web form … [Read more...] about [New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
This post is the first part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and educator. Getting a job managing PPC accounts, especially your first job, can be a mystifying experience. Whether you want to work for an agency, go in-house, or even start your own freelance business, there are a lot of questions that come … [Read more...] about Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
My Top 5 PPC Mistakes
Having been in the PPC industry for over 12 years, I've had the unique experience of learning and growing at almost the same pace at which the industry has developed. In a way, that has provided me with many advantages. I had access to some of the brightest minds in the search industry and was able to grow my accounts at almost the same rate as my competitors. There was very … [Read more...] about My Top 5 PPC Mistakes
