You are running a lead generation campaign, at least in theory. What you are actually running is just a campaign, because the leads are not coming in. You continue to pay for users to click on the ads and the users continue to leave your landing page without submitting their information. This is not a good situation. You are sure that the keywords are on target, that … [Read more...] about Transform Your PPC Landing Page Forms
Search Results for: PPC
5 Ways PPC Accounts Are Like Toddlers
Sitting down to write a blog today, I felt totally frazzled and unable to focus on any of the amazing account work I've been doing or any of the cool features that have been released lately. Of course I'm an over-analyzer, so I thought about what the contributing factors to this could be. Have I eaten too much junk food today? Did I not get enough sleep last night? No, I just … [Read more...] about 5 Ways PPC Accounts Are Like Toddlers
Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator. View the first post: Getting Noticed by Hiring Managers. If getting your resume noticed is half of the battle, then the other half is nailing the interview process and getting a job offer. Today I want to share some tips … [Read more...] about Landing Your PPC Dream Job: Nailing The Interview Process
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
For most companies, having a successful PPC (pay-per- click) search advertising strategy is critical. There are thousands of businesses in the U.S. alone where it’s the only marketing they do. With so much at stake, marketers must be able to accurately track PPC ad activity to optimize performance. Most companies are able to do this for online conversions like web form … [Read more...] about [New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
This post is the first part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and educator. Getting a job managing PPC accounts, especially your first job, can be a mystifying experience. Whether you want to work for an agency, go in-house, or even start your own freelance business, there are a lot of questions that come … [Read more...] about Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
My Top 5 PPC Mistakes
Having been in the PPC industry for over 12 years, I've had the unique experience of learning and growing at almost the same pace at which the industry has developed. In a way, that has provided me with many advantages. I had access to some of the brightest minds in the search industry and was able to grow my accounts at almost the same rate as my competitors. There was very … [Read more...] about My Top 5 PPC Mistakes
Handling PPC Client Agreement Renewals
You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately, get … [Read more...] about [New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
Why The Case Study Needs to Die When Selling PPC
I feel like I should #micdrop after that title. If this were a live conference, I imagine the room exploding in argument. We PPCers like our case studies. But upon closer examination, is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not. The case study is a beloved device used by sales people everywhere for, well, … [Read more...] about Why The Case Study Needs to Die When Selling PPC
The Top 25 Most Influential PPC Experts in 2015
After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a step farther and also recognized International PPC … [Read more...] about The Top 25 Most Influential PPC Experts in 2015
Whitepaper – Is It Time For A New PPC Agency?
When working with a PPC agency, it’s not always easy to determine if the business relationship is moving in a positive direction. Especially with an agency relationship, transparency and good communication are vital. Therefore, when working with an agency, there are certain items you should keep an eye on which may elicit "red flags." We'll go into a few instances right … [Read more...] about Whitepaper – Is It Time For A New PPC Agency?
4 Questions PPC Agencies Need To Be Able To Answer
When working in sales, there’s a certain routine you get accustomed to on calls with potential clients. You get used to fielding the same questions, and you should develop well thought out responses to those questions. It’s important to not only show you’re prepared to answer any and all questions but that you respond in a way that answers the question and makes the company … [Read more...] about 4 Questions PPC Agencies Need To Be Able To Answer
